
Art Borrego is C.E.O. of Alliance Tech, a provider of event technology solutions for trade shows, conferences, and events.
Photo: Nathan Sanchez Photography

Getting attendee feedback will help planners take events to the next level.
Photo Courtesy of Eventbrite

This year attendees experienced a new design and a new name (Dreampark) for the area between the north and south buildings of the Moscone Convention Center. Spanning a full city block, Dreampark included food, beanbag lounges, live music on two stages, giant screens streaming the keynote sessions, games, and volunteer opportunities.
Photo: Courtesy of Jakub Mosur Photography

During Super Bowl 50 in San Francisco, Connect & Go distributed 35,000 R.F.I.D. wristbands that guests used to access parties hosted by DirectTV and Pepsi at Pier 70.
Photo: Courtesy of Connect&Go