To promote the second season of nude reality series Dating Naked: Playing for Keeps, VH1 played along with the show's premise by unveiling an interactive street-level billboard on the corner of Hollywood Boulevard and Highland Avenue in Los Angeles on July 17. Pedestrians were invited to remove squares from 15- by 8-foot structure, designed by Awestruck Marketing and printed by Arete Digital Imaging, to reveal a man and a woman in their birthday suits. The back of each square revealed naked-theme prizes that included beauty products, health services, photo shoots, and a resort getaway.
![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&q=70&w=400)
HBO’s Silicon Valley returned to the Mashable House with several activations, including Scheimpflüg’s Time Slice 360-degree photo booth, the images from which guests could email to themselves.
