For the UrbanDaddy/Grey Goose Summer Soiree in New York in August, the hosts entertained guests with lawn games, large sculptured topiaries, and string lights for a French backyard feel. For an efficient use of the event space, the team folded up a step-and-repeat after the event was underway, and revealed a crepe station for dessert in its place.
For its 2011 gala in New York, the National Center for Learning Disabilities used the vertical pillars in the space to its advantage, rather than viewing them as obstacles. Designer Bronson van Wyck created custom column wraps printed with colorful logos and key messaging about the group's mission. In addition to brightening up the room, the columns also served as places to affix screens that improved guests’ view of the evening’s presentations.Â
