LeadDog partnered with NBC for two activations in Times Square to promote the network's new fall dramas Heroes Reborn and Blindspot. The Heroes Reborn activation took place September 12 and 13.
Photo: Theo Wargo/John Parra/Getty Images
The Heroes Reborn activation offered passersby a 4-D interactive experience that involved kinetic effects and interactive visuals. "The Heroes Reborn activation was featured at this year's Comic-Con International, where both shows proved successful," said Drury. "NBC wanted to repurpose them for a larger consumer audience leading up to the launch."
Photo: Theo Wargo/John Parra/Getty Images
Participants posed with animated balls of fire for photos that were displayed on a massive digital billboard.
Photo: Theo Wargo/John Parra/Getty Images
The Blindspot activation, which used the same setup as the Heroes Reborn activation, took place September 19 and 20.
Photo: Ignacio Linares
Tattoos, both virtual and real, were the main component of the activation. Visitors were able to get temporary Blindspot-theme half-sleeves at an on-site tattoo bar.
Photo: Ignacio Linares
The Blindspot photo op allowed visitors to superimpose their faces on a fully tattooed body. The photos were also featured on a digital billboard.
Photo: Ignacio Linares
Ten roving Jane Doe look-alike actresses promoted the show by acting as the main character in Times Square—an especially meta move as the show begins with the fully tattooed character waking up in Times Square.