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groundbreaking

October 6, 2015
Blue Plate Catering's Groundbreaking Ceremony
Blue Plate Catering's Groundbreaking Ceremony

In August, Blue Plate Catering broke ground on a new facility that's set to open in Chicago's Fulton Market neighborhood in 2016. Guests left with miniature bottles of prosecco and bottle openers decked with the company's logo.

Photo: Courtesy of Blue Plate Catering
The Rehabilitation Institute of Chicago's Groundbreaking Ceremony
The Rehabilitation Institute of Chicago's Groundbreaking Ceremony

In 2013, AgencyEA produced a groundbreaking ceremony for the Rehabilitation Institute of Chicago. The event took place under a tent, where so-called "satellite troughs" of dirt allowed several guests to participate in the ceremonial groundbreaking. Guests who participated included executives and other V.I.P. attendees.

Photo: Courtesy of Event Architects
Rehabilitation Institute of Chicago's Groundbreaking Ceremony
Rehabilitation Institute of Chicago's Groundbreaking Ceremony

The tent also housed vignettes that showcased the newest technology that the institution was using to care for its patients.

Photo: Courtesy of Event Architects
Orlando City's Stadium Groundbreaking
Orlando City's Stadium Groundbreaking

In 2014, Orlando City Soccer Club broke ground on a downtown stadium that's scheduled for completion in 2016. The soccer team's signature hue, purple, appeared in several elements of event production. During the ceremonial dig, city officials and key executives used purple shovels to dig through 24 tons of purple sand. Fans left the event with keepsake jars of the colorful sand. The event's official hashtag? #WeDigPurple.

Photo: Courtesy of Orlando City SC
Children's Hospital of Chicago Groundbreaking Ceremony
Children's Hospital of Chicago Groundbreaking Ceremony

In 2008, AgencyEA managed the groundbreaking ceremony for the new Ann & Robert H. Lurie Children's Hospital of Chicago (which replaced the Children's Memorial Hospital when it opened in 2012). At the event, a tightrope walker joined acrobats, contortionists, and other circus-style performers.

Photo: Josh Sears
Aria Development Group's Residential Construction Project
Aria Development Group's Residential Construction Project

A seven-foot sandcastle heralded the start of a major residential construction project in Miami in 2013. Aria Development Group celebrated the groundbreaking of its luxury condominium, 321 Ocean, with a ceremony for city officials, buyers, and friends and family. Guests gathered around the sandcastle—a whimsical replica of the forthcoming property—for a toast, then headed to nearby restaurant Estiatorio Milos for a reception.

Photo: Photo: Jose Larrotta
Prentice Women's Hopsital Groundbreaking Ceremony
Prentice Women's Hopsital Groundbreaking Ceremony

In 2003, Paulette Wolf Events & Entertainment produced a groundbreaking ceremony for Chicago's Prentice Women's Hospital. The event included a performance that featured ballet dancers, who each represented a woman at a different phase of her life.

Photo: Courtesy of Paulette Wolf Events
Whitney American Art Award Dinner
Whitney American Art Award Dinner
The cocktail party and dinner took place in two tents in the new museum's exact location. 
Photo: socialshutterbug.com
Dignitaries donned hard hats and dug into troughs of dirt under the tent's floorboards.
Dignitaries donned hard hats and dug into troughs of dirt under the tent's floorboards.
Photo: Josh Sears
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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