Soul & Ink

There were several areas for guests to kick back and take a breather from all the stimulation. Muse Directive created glowing, pointed structures surrounded with Persian rugs. The areas provided extra seating and proved a popular backdrop for photos.

The WeWork Lounge by Muse Directive, a converted school bus, returned to the festival. The seating inside the bus, as well as bleachers outside of it and standing room on top, were popular viewing points for sets at the Sector 3 stage. The bus also had a charging station inside.

When Absolut Vodka launched its berry-flavored liquor in 2010, the brand hosted a party at the W Chicago City Center. Guests were treated to free T-shirts, which they could customize with the product's logo and images of fruit vines and feathers.

To promote its position as a sponsor of the U.S. Open tennis tournament in New York, Evian hosted the Wood Racquet Cup event in August. Held at the West Side Tennis Club in Queens, the event invited fans in attendance to silk-screen their own tote bags as take-home gifts.

In 2010, tequila brand Don Julio hosted a summer kickoff series at Chicago's Skylight Studios, where Black Market Caviar, a silk-screen and clothing shop, branded T-shirts on site for guests.

At the Bonnaroo Music & Arts Festival this year, Ford presented 3,000 festival attendees with silk-screened T-shirts. The designs were inspired by art from mural artists painting at the festival.

Levi's and The Fader's promotion during the 2009 run of South by Southwest had silk-screen artists Hit & Run create custom posters, which served as music-inspired souvenirs for festival-goers.

Target hosted a five-hour street fair outside the High Line when the New York park opened in 2009. Staffers produced silk-screen T-shirts with designs by artist Michael De Feo.

Last year, Bon-Ton celebrated its partnership with Australian clothing brand Mambo by hosting a party for surfers and skaters at New York's Drive In Studios. At the event, attendees could choose from one of four Mambo-designed graphics for a custom silk-screen T-shirt made by Underground Press.