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F&B Ideas

December 2, 2015
La Newyorkina, a purveyor of Mexican-inspired frozen sweets, offered guests miniature cones of ice cream in quirky flavors such as avocado, corn, and rice horchata. The company is available for private events and catering in New York.
La Newyorkina, a purveyor of Mexican-inspired frozen sweets, offered guests miniature cones of ice cream in quirky flavors such as avocado, corn, and rice horchata. The company is available for private events and catering in New York.
Photo: Fred Blauth/BizBash
With circus-style acts—dressed in items from the new line—performing throughout the space and displays placed on carts and bright orange-colored blocks, the catering for Ted Baker's Spring/Summer 2014 collection launch event provided an additional visual and entertainment element. For instance, parasols held dangling funnel cakes, and servers were trained to imitate tightrope walkers as they passed the bites.
With circus-style acts—dressed in items from the new line—performing throughout the space and displays placed on carts and bright orange-colored blocks, the catering for Ted Baker's Spring/Summer 2014 collection launch event provided an additional visual and entertainment element. For instance, parasols held dangling funnel cakes, and servers were trained to imitate tightrope walkers as they passed the bites.
Photo: Erik Valind
One particularly popular and eye-catching piece was the cotton candy tree, which saw the wispy sweet treats clipped to a willow-tree-shaped metal frame.
One particularly popular and eye-catching piece was the cotton candy tree, which saw the wispy sweet treats clipped to a willow-tree-shaped metal frame.
Photo: Erik Valind
The cage for the Coney Island corn dogs was intended to mimic the shape of the big-top tents typically seen at the circus.
The cage for the Coney Island corn dogs was intended to mimic the shape of the big-top tents typically seen at the circus.
Photo: Erik Valind
Even popcorn matched the design of the event: custom boxes were served from a small rolling cart in flavors like sea salt and vinegar as well as pancetta and maple.
Even popcorn matched the design of the event: custom boxes were served from a small rolling cart in flavors like sea salt and vinegar as well as pancetta and maple.
Photo: Erik Valind
The contraption that held paper cones of truffle tater tots was a nod to trapeze acts.
The contraption that held paper cones of truffle tater tots was a nod to trapeze acts.
Photo: Erik Valind
All elements of the event were designed to motivate attendees to snap pics and share them on Instagram, Twitter, and other social media channels. Additionally, caterer Creative Edge carefully crafted the catering trays to match the theme of the event—and the brand's campaign—with one tray of mac 'n' cheese bites styled after spinning plates.
All elements of the event were designed to motivate attendees to snap pics and share them on Instagram, Twitter, and other social media channels. Additionally, caterer Creative Edge carefully crafted the catering trays to match the theme of the event—and the brand's campaign—with one tray of mac 'n' cheese bites styled after spinning plates.
Photo: Erik Valind
Svedka "Broken Resolutions" Bash
Svedka 'Broken Resolutions' Bash

Liquor brand Svedka hosted its "Broken Resolutions" party on January 19 at Hyde Sunset in Los Angeles. The event had ironic stations inspired by classic New Year's resolutions people are likely to break. One such station was a doughnut wall from Hollywood Candy Girls that was marked with an "Eat Better" sign.

Photo: Michael Simon
Jim Beam
Jim Beam

The liquor brand debuted its new flavored bourbon—Jim Beam Apple—with an impressive tree display featuring dangling fruit and samples at the Grand Tasting.

Photo: Michele Laufik/BizBash
Salvage Supperclub
Salvage Supperclub

Salvage Supperclub, a dining series founded by Josh Treuhaft, aims to draw attention to food waste and encourage cooks to get creative by reducing wastefulness with food experiences that are staged in unusual venues—such as a dumpster—and offer "inedibles" such as aged bananas and bruised beets.

Photo: Andrew Hinderaker
Svedka Broken Resolutions Bash
Svedka Broken Resolutions Bash

Svedka hosted its annual promotional event on January 17 at Nightingale Plaza in Los Angeles. Produced by Shadow, the event had an "eat better" station that offered an array of deep-fried foods—and a spinning wheel to help guests decide which indulgence to choose.

Photo: Michael Simon
Playful Drinks
Playful Drinks

For a fun cocktail idea, Korean restaurant Thursday Kitchen in New York serves drinks inspired by old-school Capri Sun pouches. The cocktails, which come in lemon, strawberry, lychee, and cucumber flavors, are mixed with soju, a vodka-like rice liquor.

Photo: Courtesy of Thursday Kitchen
Guests could choose from a selection of Patrón-based cocktails, which were displayed on a wall.
Guests could choose from a selection of Patrón-based cocktails, which were displayed on a wall.
Photo: Diane Bondareff/Travel & Leisure
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For a wedding coordinated by Jacin Fitzgerald Events in Napa, California, Dallas-based Southern Fried Paper laser cut place card drink stirrers out of blush marbled acrylic for a creative personal touch. The tabletop decor element is available for corporate, nonprofit, and social events. Pricing varies depending on material and lettering style, but generally costs $650 for 100 guest names.
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Miami-based Nuage Designs recently partnered with full-service event decor and design studio Bella Acento to expand its services to the Dallas area, setting up shop in Bella Acento's new showroom space. The couture linen rental company offers a range of luxury tablecloths and tabletop accessories, as well as furniture and seating items.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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