Guest Engagement

In one of several personalized activations, guests could customize envelope clutch bags with their initials embossed into the leather.

In the "Name Your Color" section, guests could select a color and have it made into a lipstick in front of them using a 3-D lipstick printer from Mink founder Grace Choi. Guests then gave the color a name and had custom labels printed out.

Graffiti artist Andrea von Bujdoss painted items such as a Yankees cap, bicycle, and iPhone case that were awarded to guests who posted about them on Twitter. The items were dubbed #InstaSwag.