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A2E

January 7, 2016
Kids Choice Day
Kids Choice Day
On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
Photo: Nilaya Sabnis
Using the ad campaign for the fall installment of the Shops at Target as its design springboard, ExtraExtra sought to create a street scene within the raw venue, marking the entrance to the main space with metal gates and a hallway framed by tree-shaped cutouts.
Using the ad campaign for the fall installment of the Shops at Target as its design springboard, ExtraExtra sought to create a street scene within the raw venue, marking the entrance to the main space with metal gates and a hallway framed by tree-shaped cutouts.
Photo: Nilaya Sabnis
To avoid the kind of manic shopping that has marked previous Target pop-up shops, the Minneapolis retailer opted to limit each guest's purchases to five items only. This was enforced at both the private preview and the public event during Fashion's Night Out.
To avoid the kind of manic shopping that has marked previous Target pop-up shops, the Minneapolis retailer opted to limit each guest's purchases to five items only. This was enforced at both the private preview and the public event during Fashion's Night Out.
Photo: Nilaya Sabnis
As a whimsical way to incorporate a bar into the pop-up for the private event, the production team built a diner-style 'coffee shop.'
As a whimsical way to incorporate a bar into the pop-up for the private event, the production team built a diner-style "coffee shop."
Photo: Nilaya Sabnis
Following the ING Miami Marathon, runners could take inspirational pins from an art installation that Target created to promote Champion's C9 line of athletic wear.
Following the ING Miami Marathon, runners could take inspirational pins from an art installation that Target created to promote Champion's C9 line of athletic wear.
Photo: Nathan Valentine
During the N.B.A. All-Star All-Style presented by Samsung Galaxy special, N.B.A. analysts Kenny Smith and Charles Barkley and the other judges at the Hammerstein Ballroom checked out the fashions on players, including Chandler Parsons of the Dallas Mavericks and J. R. Smith of the Cleveland Cavaliers. Smith was crowned the winner, taking home a diamond bow tie and bragging rights as the league’s best dressed.
During the N.B.A. All-Star All-Style presented by Samsung Galaxy special, N.B.A. analysts Kenny Smith and Charles Barkley and the other judges at the Hammerstein Ballroom checked out the fashions on players, including Chandler Parsons of the Dallas Mavericks and J. R. Smith of the Cleveland Cavaliers. Smith was crowned the winner, taking home a diamond bow tie and bragging rights as the league’s best dressed.
Photo: Rob Kim/WireImage
White House Correspondents' Association Dinner
White House Correspondents' Association Dinner

Comedian Larry Wilmore of Comedy Central’s The Nightly Show was the featured entertainer. He followed remarks by President Obama, who was attending his final White House Correspondents' Association Dinner as Commander-in-Chief.

Photo: Olivier Douliery/picture-alliance/dpa/AP Images
Independent Journal and Tinder's Swipe the Vote
Independent Journal and Tinder's Swipe the Vote

Independent Journal and Tinder had a yearbook theme for their "Swipe the Vote" party on Thursday at the W Hotel. Oversize posters of mock dating profiles using young photos of presidential candidates lined the hallway as guests arrived.

Photo: Tyler Mahal Photography
Independent Journal and Tinder's Swipe the Vote
Independent Journal and Tinder's Swipe the Vote

At voting booths, guests could swipe right—Tinder's signature action for liking someone—to vote for the party's prom king and queen.

Photo: Tyler Mahal Photography
Google, HBO, and the Renwick Gallery's White House Correspondents’ Party
Google, HBO, and the Renwick Gallery's White House Correspondents’ Party

Google and HBO hosted nearly 700 people at the Smithsonian's Renwick Gallery on Friday night. The event promoted Google's new Cultural Institute—a digital library of art from museums around the world—and HBO's upcoming film All the Way about President Lyndon B. Johnson's first year in office. Touchscreens in a smaller gallery off the main space allowed guests to engage with the Cultural Institute's programming. 

Photo: D. Channing Muller for BizBash
Google, HBO, and the Renwick Gallery's White House Correspondents’ Party
Google, HBO, and the Renwick Gallery's White House Correspondents’ Party

Sparks designed a black-and-white wall with sketches of the White House and Capitol alongside Google, HBO, and the Renwick Gallery's logos for the Friday night event. The color scheme complemented the step-and-repeat, which had a black background and white logos on the opposite end of the gallery.

Photo: D. Channing Muller for BizBash
The Washington Post's Reception
The Washington Post's Reception

The Washington Post 's photo opportunity had a line across the room at the Washington Hilton on Saturday evening. The podium setup resembled the White House Briefing Room, with an American flag tweaked to include the logos of the newspaper as well as Twitter. Guests could create GIFs to share on social media directly from the photo station.

Photo: Kate Warren
The Washington Post's Reception
The Washington Post's Reception

The Washington Post also provided guests a preview of its new 360 Video series, which launches this month on the paper's website and YouTube channel. Filmed in the Galapagos, the video created an immersive experience on the dock of a bay, underwater swimming with turtles, and other island adventures as guests stood within the sphere.

Photo: Kate Warren
The Washington Post's Reception
The Washington Post's Reception

Qualcomm had guests interacting with 3-D technology as party of its Invisible Museum installation. When users pointed an iPad camera toward a building model on a pedestal, the technology created an adaptable 3-D rendering of a city on the screen. The picture was adjusted to new points of view as guests walked around the pedestal.

Photo: Kate Warren
Thomson Reuters' Pre-Dinner Reception
Thomson Reuters' Pre-Dinner Reception

Samsung Galaxy Note devices lined the black-and-white garden walls at the Thomson Reuters event space on the lower level of the Washington Hilton. During the reception, the phones showed a compilation image of politicians. Later, during an after-party, it changed to display individual pictures of event guests.

Photo: Courtesy of Thomson Reuters
Thomson Reuters' Pre-Dinner Reception
Thomson Reuters' Pre-Dinner Reception

A virtual reality experience featured immersive video showing what it is like for journalists to cover the White House beat. The Reuters footage included scenes from a press briefing, the Oval Office, the Rose Garden featuring presidential pups Sunny and Bo, and the White House lawn as President Obama boarded and then departed on the Marine 1 helicopter. Filmed by Reuters photographer Jim Bourg, the video was narrated by Reuters White House correspondent Jeff Mason.

Photo: Courtesy of Thomson Reuters
Thomson Reuters' Pre-Dinner Reception
Thomson Reuters' Pre-Dinner Reception

House of Cards actor Michael Kelly took a photo with a custom device that posted pictures directly to Twitter.

Photo: Courtesy of Thomson Reuters
Time and People Magazines' Party
Time and People Magazines' Party

Actress Vivica A. Fox was among the guests who took part in the Glam Cam 360 activity sponsored by Toyota at Time magazine and People magazine’s event on Friday, which was produced by Silver Lining Design Group at the St. Regis hotel. The OM Media technology created slow-motion video compilations of guests as they danced, posed, and threw confetti. Guests could then share the footage on Facebook or Tumblr, and the video also played on screens throughout the venue.

Photo: Jamie McCarthy/Getty Images for Time and People
MSNBC's After-Party
MSNBC's After-Party

MSNBC also offered a 360-degree camera experience that included an attendant who threw black and gold confetti during the shoot. A tablet connected to the booth provided instant social-sharing capability. 

Photo: Tony Brown/Imijination Photography
MSNBC's After-Party
MSNBC's After-Party

Carbone Entertainment inked MSNBC guests with airbrushed tattoos throughout the evening. Shapes included the NBC peacock, the Republican party elephant, the Democrat donkey, and a red heart with "Mom" written across it.

Photo: Tony Brown/Imijination Photography
MSNBC's After-Party
MSNBC's After-Party

Saipancakes set up a custom pancake station, which offered pancakes modeled after each of the current presidential candidates as well as President Obama and First Lady Michelle Obama. Guests voted for their favorite using canisters and colored chips.

Tony Brown/Imijination Photography
CNN's Political Hangover Brunch
CNN's Political Hangover Brunch

CNN hosted nearly 500 people on Sunday morning for its Political Hangover brunch at the Long View Gallery. The Pop Art-theme event kept guests entertained with oversize games provided by Design Foundry, a make-your-own Bloody Mary bar from Occasions Caterers, a photo booth from Pixilated, and doughnut decorating from District Doughnut. 

Photo: Jared Soares
CNN's Political Hangover Brunch
CNN's Political Hangover Brunch

A photo booth by Pixilated featured branded CNN props.

Photo: Jared Soares
CNN's Political Hangover Brunch
CNN's Political Hangover Brunch

CNN also set up a tech center with iPads and iPhones that scrolled through the site's latest political headlines. 

Photo: Jared Soares
Atlantic Media’s “Unfinished Revolution: Women, Fairness & Power” Breakfast
Atlantic Media’s “Unfinished Revolution: Women, Fairness & Power” Breakfast

Atlantic Media hosted its eighth annual breakfast on Saturday morning with a heavy-hitting panel entitled “Unfinished Revolution: Women, Fairness & Power.” Panelists included White House Communications Director Jen Psaki, actress Connie Britton, soccer star Hope Solo, and U.S. Senators Shelley Moore Capito and Amy Klobuchar. The early-morning event for 200 at District Commons sought to raise issues about women's equality in the workforce, as well as to make successful and powerful women in Washington and Hollywood more accessible.

Photo: Kristoffer Triplaar/The Atlantic
Atlantic Media's Pre-Dinner Reception
Atlantic Media's Pre-Dinner Reception

Social Supply Event Design and Production created a gallery wall-style step-and-repeat with framed images of the hosts’ logos on a wall of greenery for Atlantic Media and CBS's pre-dinner cocktail reception on Saturday night at the Washington Hilton.

Photo: Kristoffer Triplaar
Capitol File's Cocktail Reception
Capitol File's Cocktail Reception

Capitol File also got in on the gaming action with multiple stations set up throughout the British Ambassador's Residence. Producer Syzygy Events International created custom pedestals inspired by classic video games, using black and white icons.

Photo: Larry French/Getty Images for Capitol File Magazine
Capitol File's Cocktail Reception
Capitol File's Cocktail Reception

In support of the upcoming Invictus Games—the British-founded international sporting event for wounded, ill, or injured service members—guests signed a giant set piece outside the residence with the games’s slogan of “I am.”

Photo: Larry French/Getty Images for Capitol File Magazine
Capitol File's Cocktail Reception
Capitol File's Cocktail Reception

Ernst & Young provided mobile charging power packs for guests to borrow.

Photo: Larry French/Getty Images for Capitol File Magazine
New Media Party
New Media Party

The New Media Party on Saturday afternoon brought AOL, Yelp, Event Farm, Hyperlocal, Lyft, and the Entertainment Software Association together for a relaxed brunch and gaming lounge at the Brixton. The gaming stations on the second floor of the venue had rotating groups of players throughout the afternoon.

Photo: Courtesy of Event Farm
Time and People set up an adult lemonade stand serving specialty versions of favorite springtime cocktails at their joint Friday-night party at the St. Regis hotel. The names of the cocktails had a political theme: the tequila-based 'Primary Punch' and a vodka-based drink called the 'Delegate.'
Time and People set up an adult lemonade stand serving specialty versions of favorite springtime cocktails at their joint Friday-night party at the St. Regis hotel. The names of the cocktails had a political theme: the tequila-based "Primary Punch" and a vodka-based drink called the "Delegate."
Photo: Larry Busacca/Getty Images for Time and People
Occasions Caterers served comfort foods at CNN's Political Hangover brunch. Mini chicken and waffles, biscuits and gravy, and sliders lined Pop Art-inspired buffet stations from Design Foundry.
Occasions Caterers served comfort foods at CNN's Political Hangover brunch. Mini chicken and waffles, biscuits and gravy, and sliders lined Pop Art-inspired buffet stations from Design Foundry.
Photo: D. Channing Muller for BizBash
Designs for Dignity Spring Gala
Designs for Dignity Spring Gala

Kehoe Designs hosted the Designs for Dignity spring gala on May 5 at the Geraghty in Chicago. A photo booth inspired by bedding company and event sponsor Hästens featured a checkered sheet backdrop and pillows, to make it seem as if attendees were lying in bed.

Photo: Ryan Sjostrom
CNN's Political Hangover Brunch
CNN's Political Hangover Brunch

Actress Rosario Dawson played a game of Connect Four that featured donkey and elephant images on the game pieces.

Photo: Jared Soares
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