Co-working space WeWork brought its series of warehouse parties to Miami for an event at Thompson Miami Beach, during Art Basel on December 3. Hosted with artists FriendsWithYou, the gathering had a “house party” theme. DJ DZA played a set of late 1990s, hip-hop, and old-school music at a pop-art Barbra Streisand DJ booth. The Workshop produced the event.
The splashy, upscale launch party for Plum Miami, a Miami-based luxury lifestyle magazine, took place in 2011 at Raleigh. The DJ booth was set on top of the pool's diving board, with water cascading down from it.
For the Toronto International Film Festival’s opening-night party in 2012, producer Barbara Hershenhorn of Party Barbara Company surrounded the DJ booth in the main room with 18 TV screens looping a futuristic video.
AOL hosted its first-ever Future Front on September 28 at Pier 36/Basketball City in New York. The event's focal installation was a three-story DJ tower that housed five DJs in cubes playing hip-hop, electronic, Top 40, rock, and throwback-style tunes. Built with scaffolding, the tower featured shifting light, music, and video styles and allowed DJs to play solo sets, participate in music battles, and combine genres. Four of the squares projected video that showed social feeds, DJ information, and live shots of the DJs performing. The event was produced by Barkley Kalpak Agency.
At the Coachella festival in 2014, Forever 21 hosted its so-called “Party in the Sky,” where two cranes hoisted the event’s DJ booth into the air. The booth was made out of a shipping container painted in bright neon colors.
