Mercedes

Mercedes-Benz's Evolution Tour will make stops in cities across the country, including Miami, Chicago, and Los Angeles, and will wrap up in November. On July 24, the luxury automaker kicked off the series in New York at Terminal 5.

The tour is to introduce its new compact SUV, the 2015 Mercedes-Benz GLA, and, naturally, the vehicle was on display at the New York event.

Mint Display created the interactive mingle wall, which showcased live tweets and posts during the event.

Fans have the chance to win tickets by uploading a photo that captures the spirit of the tour with the hashtag #MBEvolutionTour to their social media accounts.

During the black-carpet arrival in New York, guests were encouraged to pose for a photo, which they could then email to themselves.

Mr. Brainwash—Los Angeles-based street artist Thierry Guetta—created a freestyle design on the exterior of a brand-new GLA, which was painted matte white and sat parked at the entrance to the concert space.

The art exhibit will evolve throughout the tour and reach completion at the last stop in New Orleans.

Guests could choose one of four branded Mercedes graphics, which were created exclusively by Mr. Brainwash and printed on site by Family Industries, for their T-shirts and tanks.

Baked by Melissa handed out its signature mini cupcakes in celebration of the tour kickoff.

DJ Questlove spun a mix of '80s tunes, while Mr. Brainwash presented his live art show.

Alabama Shakes took the stage to kick off the tour at Terminal 5 in New York.

The car brand debuted the Iron Schöckl activation at the festival.

Artists such as Foster the People and Charli XCX performed on Mercedes’s Evolution Stage.

For his first-ever women's runway show, Thom Browne created his own vision of a winter wonderland at Center548. Guests entering the studio space found an ominous winter forest complete with fake snow on the ground and an elaborate tableau of tree branches delicately placed throughout. As the female models casually sauntered down the runway, they flirted with lifeless-looking male models, who were clad in Browne's menswear, sported crowns of thorns, and were blindfolded and bound to metal bed frames with blood-red strips of fabric.

A dramatic 180-degree change in venue from last season's Pier 94, Alexander Wang chose the iconic Cunard Building at the southernmost tip of Manhattan to stage his fall show, produced by Prodject. With soaring marble walls as the backdrop, the dimly lit venue, with its purposeful haze and smoky ambience, had models walking a multitiered runway, the center of which was elevated nearly five feet high and allowed for the models to be on "display."

For its fall show at the Lincoln Center tents, Lacoste show producer Alex de Betak of Bureau Betak constructed an 18- by 18-foot cube that had seven openings, the slots of which opened and closed to a soundtrack. Constructed from old-fashioned mechanics, all manually operated, the workings of the box were inspired by the explorative and transformative nature of the collection, which was both futuristic and soft at the same time.

To celebrate its 20th anniversary, Kate Spade's fall presentation, held at Center548, lived up to its "Vintage New York" theme, incorporating a bevy of yellow checked cabs in the center of the venue. Models surrounding the taxis, clad in outfits that featured whimsical urban icons like hot dogs, street signs, and the Empire State Building, were bathed in a plethora of neon lights while a backdrop Kate Spade New York logo wall was even tagged with pink graffiti.

After multiple seasons of showing in vast downtown spaces, Jason Wu opted for the uptown glamour (and intimacy) of 583 Park Avenue. His fall show, entitled "Extreme Femininity" and produced by Bureau Betak, was set up in a square formation with models walking along a glossy black-and-mirrored runway around a massive crystal chandelier that hovered in the middle of the runway and was hung low to the ground.

Under the direction of Villa Eugenie, Gotham Hall was transformed into a jaw-dropping scene that seemed to transport guests straight into an après-ski party for the Moncler Grenoble collection show. Risers as high as 40 feet mimicked mountains, supporting 370 models clad in all green (a nod to a forest), while the ceiling of the blacked-out tent was mirrored to give the illusion of infinite models on display. Set to a soundtrack of heavy beats, the presentation was mostly dark, save for the bursts of light that flashed overhead like a strobe.

To introduce her new activewear collection, Betsey Johnson enlisted a troop of models to join her on her fall runway at Lincoln Center for an engaging workout. The show, a precursor to Johnson's workout video premiering on her upcoming reality series, featured models chatting on cell phones strutting down the runway as they lined up on pink yoga mats emblazoned with the show's theme, "BJ Kicks A." Once in place, each model performed an exercise routine using leopard-print tights as stretch bands and champagne bottles as dumbbells. The event was produced by the brand's in-house team alongside LDJ Productions.

Inspired by memories of their California childhood, Rodarte designers Kate and Laura Mulleavy sought to bring to life their upbringing with the runway backdrop for their fall show. Produced by Bureau Betak and staged at Center548, models walked through a forest of multicolored fluorescent lights set in cinder blocks, reminiscent of a Dan Flavin installation, that channeled the Santa Cruz boardwalk's brightly lit amusement rides in a modern way.

Eschewing last season's breakfast presentation at the Carlyle, Mary-Kate and Ashley Olsen rented out a 14,000-square-foot Beaux Arts townhouse on the Upper East Side for their fall showing of the Row. The sisters utilized two floors of the seven-story mansion for the show, working with Bureau Betak to create individual vignettes in each room that maintained a cohesive link. Flowers by Raquel Corvino, rugs by Sharkstooth Rugs, furniture by City Foundry, art by DARR and Mantiques Modern, and props by Bureau Betak all helped create the environment in which to showcase the collection.