As part of its “Teach, Inspire, Play” approach, Sephora’s San Francisco store features 12 stations with mirrors, products, and iPads for makeup applications.
Photo: Courtesy of Sephora
Microsoft brought an interactive digital wall to C.E.S. that allowed attendees to activate illustrations by touch, revealing key stats as well as some of the assets and tools that Microsoft can provide to its partners.
Photo: Courtesy of Microsoft
Sean Ludick, general manager of worldwide retail channel marketing at Microsoft, explains that customers usually begin their shopping experience digitally. "Whether it be on their phones or at home and doing a search on their computers, they seek out product ratings, product reviews, visit their favorite retailer sites, and even poll their social networks."
Photo: Courtesy of Microsoft
Target's Threshold Promotion
In 2013, Target built a two-story 1,520-square-foot dollhouse furnished with more than 3,000 products from its Threshold collection in New York’s Grand Central Terminal.
Photo:Â Walid Azami
