An unexpected addition to the stage was a DJ booth.
Event sponsor Scotts Miracle-Gro activated a tent that allowed guests to play games including life-size chess and watch the performances in a lawn-style setting.
First-time festival sponsor Bud Light transformed Brazos Hall into the Bud Light Factory from March 16 to 19. The music showcase featured 33 performances and debuted the brand's new can design. Attendees could win prizes at an interactive touch screen swag wall created by Float Hybrid Entertainment. The swag wall also served as a photo booth by featuring backdrops created by festivals artists, which guests could pose in front of and share their photos as animated GIFs on social media. Mosaic produced and designed the activation alongside Live Nation and Mediacom.
The art collective Dawn of Man created digital projections at Mondrian South Beach, presenting them on unusual surfaces such as the hotel's pool after it had been covered in ping-pong balls. A number of different images were on display during the Objekt Magazine & Ruinart Party December 3.
The billowing wall of a poolside cabana also served as a projection surface. In addition to Dawn of Man images, guests also saw a preview of the Spring 2016 collection from Canadian fashion designer Marie Saint Pierre.
