beach

The party's hosts, Victoria's Secret Pink models Chanel Iman and Behati Prinsloo, took charge of a refreshment cart.

Transitions Optical built its own tent, which featured a rooftop with viewfinders for guests to enjoy ocean views and a photo shoot inside with Robert Irvine. The company also offered gelato samples and an area to try on lenses and frames.

As the night wore on, the sand was filled with the imprint of the American  Express logo from the flip-flops.

Havaianas set up tiki bar outside the Burger Bash tent, where Iron Chef Marc Forgione prepared Brazilian-inspired drinks, appetizers, entrees, and desserts. Guests who visited the booth took home a pair of Havaianas.

Zaldivar used rough textures like burlap in contrast to more polished elements of the decor, to echo Gonzalez's work.

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

Logos took colorful forms at the Saguaro's distinctive rainbow-hued property.

Twenty check-in portals were located around the festival grounds, including near stages, at the cinema and comedy tents, and at the silent disco.