The Honest Company and Target hosted an event in celebration of their partnership anniversary in April. Caravents produced and designed the gathering at the Lombardi House in Hollywood, a residential event space where logos dangled gracefully from a large tree.
In another tree hung a branded version of tire swings: Vibrant flower arrangements topped tires painted white and decorated with logos.
Caravents used products from the Honest line to create a circular piece of wall art behind a seating group—turning an assortment of diapers into an elegant installation.
A flower-decked bicycle that served as Instagram bait for guests bore just a small—but recognizable—Target bullseye logo within its wheels.
Cocktail Academy served cocktails and mocktails at a bar backed with flowers and the words "Honestly Refreshing," a tasteful nod to the party's host.
Fox hosted a Television Critics Association event in Los Angeles in January, produced by YourBash, where logos in frames got the look of dressed-up wall art.
Logo pillows at the event matched the room's refined look and feel.
In April, Starwood launched its 10th hotel brand, Tribute Portfolio, in New York. For the launch, the brand transformed a raw loft space into an immersive experience, where guests were meant to discover concepts that brought to life the brand's "Stay Independent" mantra. Nicky Balestrieri designed, and BMF Media produced.
A smart-looking three-dimensional version of the hashtag served a decor piece as well as a call to action for guests.
At Oracle’s CX Cloud Conference in Las Vegas in April, signage and branding blended seamlessly into the Sands Expo’s design, appearing almost like on-message wallpaper.
In the exhibition hall, each exhibitor used a version of the same sophisticated, streamlined display from partner Freeman. “The intent is to make it not feel like a trade show, but a space that's welcoming to walk into,” said Oracle’s Paul Salinger. “[Beyond that], we want people to know they're at an Oracle event, an Oracle-owned space.”
At Coachella, where succulents and floral walls ruled, The Zoe Report provided an elegant green photo backdrop at the entrance to the dFm House, with only a subtle logo in a corner.
At the Avalon Palm Springs hotel property, PopSugar and ShopStyle placed chic white logos across the existing hedging, which was visible from the street.
At 2013's TEDActive, the sister event to the TED Conference, organizers integrated branding into some of the host venue’s quintessential Spanish tiles. The decals over select tiles at La Quinta in California's Palm Springs area also guided attendees along the paths within the properly.
For the New York Yankees 2014 Homecoming Dinner honoring Mariano Rivera, Chris Koch, and Andy Pettitte, invitations arrived with all three honorees spotlighted in the form of custom baseball cards.
Zagat honored its local list of the 30 best chefs under 30 years old—Zagat’s “30 under 30”—in Austin with an event where drink coasters referenced other celebrities and personalities, real and fictional, who achieved fame by the same age.
Every year for Essence magazine's annual Black Women in Hollywood event—an award luncheon that takes place during the week before the Oscars—producer Caravents creates a gallery of framed oversize portraits that are also pictured in the magazine's special issue. The artistic tributes hang in the Beverly Hills Hotel's grand stairway, which acts as the entrance to the celeb-mobbed event.
This year's Essence Black Women in Hollywood event also included a Target-sponsored “Power of Our Presence” wall, where guests could pull a message of inspiration; as the messages were removed, images of honorees appeared beneath the star-shaped installation.
The Museum of Modern Art honored Quentin Tarantino in 2012, choosing not to plaster the walls with explicit references to the filmmaker's iconic movies. Instead, the New York art institution crafted a more subtle homage with a color palette of indigo and a commissioned sketch of Tarantino. Nathan Milner's sketch—artwork commissioned by Tarantino that depicted the director and iconic characters from his films—was incorporated into visuals, used on the step-and-repeat, and printed on the dinner program.
A scant 200 guests made the invite list for Elle’s Women in Hollywood event in 2008 at the Four Seasons Los Angeles at Beverly Hills, where Moët & Chandon bottles bore the names of honorees.
In honor of Tommy Hilfiger receiving the C.F.D.A.'s Lifetime Achievement award in 2012, the Princeton Footnotes performed a live tribute to the designer. Naturally, the all-male a cappella group was outfitted in head-to-toe Tommy Hilfiger clothing.
The Children's Defense Fund's Beat the Odds award ceremony at the Beverly Hills Hotel in 2012 honored five Los Angeles high school students who overcame personal obstacles and achieved academic excellence. To incorporate the teenagers into the night's visuals, the organizers used a gallery of black-and-white portraits as the backdrop for the stage.
The Gene Siskel Film Center honored Gwyneth Paltrow at its 2013 fund-raiser at the Ritz-Carlton Chicago. Instead of simply presenting the actress with an award, the evening included an hour-long onstage Q&A session. Amanda de Cadenet, host of Lifetime TV's The Conversation and a friend of Paltrow's, led the discussion. The event's menu also included dishes inspired by Paltrow's films.
For the first-ever event marking its annual list of Game Changers in 2010, the Huffington Post wanted to produce an interactive experience that would appropriately honor the leaders and innovators selected by the five-year-old news site's readers. The awards were bestowed on 100 individuals, people who used new media to make a global impact in fields as diverse as business, politics, sports, and food, and scrolling projector displays mimicked the way the Huffington Post presents content online. The changing text also served to educate attendees on the works of each Game Changer honoree. David Stark produced the event at Skylight Soho in New York.
TD Bank's employee recognition dinner—called the “Wow” awards—got a major format change in 2009, meant to avoid the feeling of a typical dinner and presentation. The event shrunk from 2,000 people to 100, with the 27 honorees, their guests, and TD Bank senior execs all siting at a single amoeba-shaped table. Lucite easels displaying photos of the evening's honorees lined the hallway.
The party following the A.F.I. Lifetime Achievement award presentation at Los Angeles's Sony Pictures Studios in 2011 drew inspiration from honoree Morgan Freeman's blues club in Mississippi. Nods to the club and city came in the form of decor, flowers, and a Southern food menu from Wolfgang Puck.
