'Playboy Party
Playboy's March issue will be the first to feature the brand's highly publicized redesign. To get a sneak peek at the issue, guests could post to Instagram to receive a copy from a social-media-activated vending machine.
Photo:Â Kevin Mazur
New Era Style Lounge
Activities included a "Lip Sync Battle," which pitted celebrities against athletes. The fun competition was hosted by SpikeTV.
Photo:Â Misha Vladimirskiy
Bud Light at Union Square
The activation served up 32 grilled cheese sandwich variations, each inspired by an N.F.L. team. The sandwiches were created by Top Chef alum Casey Thompson. Options included the "Cheese Steak," inspired by the Philadelphia Eagles.
Photo:Â Jason Kempin/Getty Images for Bud Light
For the New York premiere of Columbia Picture's Bad Teacher in 2011, a 130-foot step-and-repeat area got 3-D touches in the form of classroom-style elements, including school chairs, desks, and red apples.
Photo: Line 8 Photography. All rights reserved.
