During the Soup'er Sandwich event at the New York City Wine & Food Festival in October 2013, Martin's Famous Potato Rolls handed out squeezable stress balls shaped like packages of the brand's bread rolls.
American Express celebrated its first N.F.L. team sponsorship, with the Seattle Seahawks, with a pregame activation before the team’s game against the Carolina Panthers on October 18. Dubbed American Express Hawks Island, the activation took place on a 200-foot barge on Puget Sound and had Astroturf flooring and decor in the team’s colors.
Sports Illustrated and Go RVing produced a 10-city tour of college football towns across the country. The activities included a virtual quarterback simulator, appearances by former college football stars, local chefs cooking tailgate fare, and games. Fans could also pose in a photo booth that inserted them onto a Sports Illustrated cover.
For game-day catering, Shake Shack is offering the Big Game Shack Pack with 10 ShackBurgers, two pints of custard, and a piece of portable entertainment: a limited-edition Shake Shack mini football. The package is available for $50 at nearly all Shake Shack locations.
For use as a centerpiece—and dessert—is a N.F.L. replica chocolate football from Phillips Chocolates. The two-pound footballs are made of milk chocolate with white chocolate laces and come with a tee to prop them up. They are delivered with cellophane wrapping and tied with a ribbon in team colors.
Branded bandanas filled with ice were given away to overheated attendees. The company also displayed three new Ford Fiestas.
