Group ActivitiesFebruary 14, 2016Northern Trust Open and TaylorMade Golf hosted a drive-in movie screening during Oscar week in Los Angeles. But instead of watching from their cars, the crowd of about 400 watched from golf carts.Photo: Eric Reed/AP Images for TaylorMadeLatest in HomeSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsNew York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreRelated StoriesHomeActivacionHomePremiunsHomeAmbientacionHomeBREAK IDEAS