Fun Meeting Ideas

The Upfront Summit took over the Dolby Theatre, the home of the Oscars.

The summit provided attendees unique access to the Oscars venue, with breakout sessions in dressing rooms, production rooms, and on the stage’s hydraulic lift.

An array of local food trucks provided lunch for attendees and participants.

The lunch had a farmer's-market-style vibe.

Hedging helped create an indoor-outdoor feel.

The event had a sports theme, with images of athletes in motion used in the signage.

Padded armchairs in the ballroom provided more comfortable seating for guests.

Breakfast, lunch, and snacks were served in rooms located on each end of the ballroom. Guests entered through custom air walls that opened and closed based on the event's service needs.

The Grand Hyatt New York's James Dale, senior director of catering for the eastern division, said the Robin Hood menu was healthier than what's served at typical events, with a bigger focus on fish and other healthy options. One of the breaks had a New York apple theme with local apple dishes, cheeses, and cider.

Bold graphics and large type kept attendees' focus on the center of the stage.

Bloomberg terminals were spread throughout the meeting space so attendees could keep an eye on the markets while still in the room. Planners brought back the feature after a successful debut last year.