The skyline graphic also appeared on the wall behind the DJ both at the H&M event, where Orange is the New Black star Taryn Manning played a set. Jay Strut and Olen Only also spun at the event.
Event pros can generate buzz leading up to and surrounding an event with custom emoji. New York-based Swyft Media has been creating custom sets since 2012. Acquired by Monotype early last year, the company frequently works with companies and entities to come up with on-message emoji.
On June 4, the SickKids Foundation hosted its 14th annual “Scrubs in the City” benefit at Evergreen Brick Works in Toronto. At the end of the night, a food trunk gave guests a taste of next year's theme: "London Is Calling." The truck had the date of next year's event written on its side.
Thrillist's fourth annual Best Day of Your Life party took place June 18 at various bars in Williamsburg, Brooklyn. The event featured a wall of printers from Luster, an Instagram-powered printing company, which automatically printed out custom photos of guests if they used the event's hashtag in an Instagram post.
