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Gingham Gala 2016

March 2, 2016
Santa Monica-based venture capital firm Upfront Ventures hosted its annual Upfront Summit tech conference earlier this month in Los Angeles. Meant in part to underscore the power of the local tech community and the importance of the firm’s location and proximity to the creative and entertainment realms, the event had a distinctly Los Angeles feel. As part of that approach, the lunch included a farmer’s market-style experience, with food trucks, picnic tables, and drinks served on a rustic cart.
Santa Monica-based venture capital firm Upfront Ventures hosted its annual Upfront Summit tech conference earlier this month in Los Angeles. Meant in part to underscore the power of the local tech community and the importance of the firm’s location and proximity to the creative and entertainment realms, the event had a distinctly Los Angeles feel. As part of that approach, the lunch included a farmer’s market-style experience, with food trucks, picnic tables, and drinks served on a rustic cart.
Photo: Scott Clark Photo
Appropriately, guests dined at picnic-style tables shaded by umbrellas and topped with unfussy lanterns and greenery. Guests could pluck napkins from tabletop baskets.
Appropriately, guests dined at picnic-style tables shaded by umbrellas and topped with unfussy lanterns and greenery. Guests could pluck napkins from tabletop baskets.
Photo: Courtesy of Four Seasons Los Angeles at Beverly Hills
Guests at the Stella Artois event dined at several long, farm-style tables, which had no linens—but were instead topped with abundant white flowers.
Guests at the Stella Artois event dined at several long, farm-style tables, which had no linens—but were instead topped with abundant white flowers.
Photo: Michael Buckner/Getty Images for Stella Artois
Last year in Southern California, Anheuser-Busch-owned beverage brand Shock Top launched its summer seasonal Lemon Shandy beverage at a Ventura County lemon grove. Appropriately, simple citrus fruits in crates served as tabletop decor.
Last year in Southern California, Anheuser-Busch-owned beverage brand Shock Top launched its summer seasonal Lemon Shandy beverage at a Ventura County lemon grove. Appropriately, simple citrus fruits in crates served as tabletop decor.
Photo: Casey Rodgers
For its first foray in Austin, Texas, the Design Industries Foundation Fighting AIDS hosted the Urban Picnic by Design event in 2014. Rebekah Gainsley of Blink Interiors covered a table with a hammock-like lace canopy with lights and potted plants.
For its first foray in Austin, Texas, the Design Industries Foundation Fighting AIDS hosted the Urban Picnic by Design event in 2014. Rebekah Gainsley of Blink Interiors covered a table with a hammock-like lace canopy with lights and potted plants.
Photo: Nadia Chaudhury/BizBash
At TEDActive in the Palm Springs area in 2013, organizers offered picnic baskets for groups of seven. The idea was to encourage each person to meet six others with whom to eat and connect.
At TEDActive in the Palm Springs area in 2013, organizers offered picnic baskets for groups of seven. The idea was to encourage each person to meet six others with whom to eat and connect.
Photo: Marla Aufmuth
In 2013, Target feted its collaboration with charity organization Feed Projects with a rustic Americana-style event at the Brooklyn Bridge in New York. Wheatgrass flats, wheat stocks, and Mason jars topped wooden farm tables
In 2013, Target feted its collaboration with charity organization Feed Projects with a rustic Americana-style event at the Brooklyn Bridge in New York. Wheatgrass flats, wheat stocks, and Mason jars topped wooden farm tables
Photo: Nilaya Sabnis
Lowline Underground Garden Party
Lowline Underground Garden Party

At an "irrigation bar," guests could serve themselves cocktails from spigots attached to a chain link fence. Aromatic garnishes included purple sage, mint, and basil.

Photo: Limor Garfinkle
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

Guests at the event could pose for photos at an arrivals wall framed by greenery.

Photo: Cornelia Stiles/BizBash
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

Tall floral arrangements in the sculpture garden kept to the white-and-green color scheme during cocktails.

Photo: Cornelia Stiles/BizBash
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

Concept Event Group's design mixed all-green floral arrangements with chic gray chairs and linens.

Photo: Cornelia Stiles/BizBash
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

Following cocktails, guests entered the main dining room through a forest-like foyer with a dramatic drape of greenery sweeping up to the ceiling.

Photo: Cornelia Stiles/BizBash
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

Work from each of the honored artists was on display, including a piece from sculptor Huma Bhabha.

Photo: Cornelia Stiles/BizBash
Museum of Modern Art’s Party in the Garden
Museum of Modern Art’s Party in the Garden

The pop singer Robyn performed at the after-party on a stage set up in the sculpture garden.

Photo: Cornelia Stiles/BizBash
Lowline Underground Garden Party
Lowline Underground Garden Party

Celebrating the city's urban grit, the arrivals wall mixed concrete blocks with exotic florals. Adore and Terrain handled event decor.

Photo: Limor Garfinkle
Lowline Underground Garden Party
Lowline Underground Garden Party

Place cards featured plant and garden motifs.

Photo: Limor Garfinkle
Lowline Underground Garden Party
Lowline Underground Garden Party

Body-painted "nymphs" from Vance Garrett Productions interacted with guests.

Photo: Limor Garfinkle
Lowline Underground Garden Party
Lowline Underground Garden Party

A whiskey-based cocktail was served from wheelbarrows.

Photo: Limor Garfinkle
Lowline Underground Garden Party
Lowline Underground Garden Party

Moss- and butterfly-covered watering cans contained cocktails that event staff poured into guests' mouths.

Photo: Limor Garfinkle
Lowline Underground Garden Party
Lowline Underground Garden Party

The unpretentious dining room sat guests at four rows of picnic-style tables.

Photo: Limor Garfinkle
Lowline Underground Garden Party
Lowline Underground Garden Party

Chef John Fraser's interactive dinner menu started with a salad that guests assembled themselves. Guests cut vegetables and dressed their own salads. Chefs aprons and gardening gloves were provided for each table.

Photo: Limor Garfinkle
Lowline Underground Garden Party
Lowline Underground Garden Party

The family-style dinner included poached salmon served on a plank. Below it was a platter of beets.

Photo: Limor Garfinkle
At the Veuve Clicquot Polo Classic in Los Angeles in 2014, even directional signage leading guests to seating got an arty, rustic look in keeping with the rest of the event's chic decor.
At the Veuve Clicquot Polo Classic in Los Angeles in 2014, even directional signage leading guests to seating got an arty, rustic look in keeping with the rest of the event's chic decor.
Photo: Claire Barrett Photography
LA Premier's 700 arrangements will make use of 50,000 hydrangeas, 80,000 roses, and 20,000 succulents.
LA Premier's 700 arrangements will make use of 50,000 hydrangeas, 80,000 roses, and 20,000 succulents.
Photo: Alesandra Dubin/BizBash
The Emmys signature cocktails will include such garnishes as herbs like rosemary, which will also be present in floral arrangements this year, all reflective of the Nature's Elegance theme. There will be 4,000 hand-picked fresh lavender flowers, 4,000 hand-picked mint blooms, and 3,000 manicured orange twists for cocktail garnish.
The Emmys signature cocktails will include such garnishes as herbs like rosemary, which will also be present in floral arrangements this year, all reflective of the Nature's Elegance theme. There will be 4,000 hand-picked fresh lavender flowers, 4,000 hand-picked mint blooms, and 3,000 manicured orange twists for cocktail garnish.
Photo: Courtesy of World Class
The Home Base Program's Mission: Gratitude gala, which took place on October 5 in Boston, was attended by 600 guests, raising a record $1.7 million. Arnold Worldwide partnered with Tyger Productions to execute the event at the historic Charlestown Navy Yard.
The Home Base Program's Mission: Gratitude gala, which took place on October 5 in Boston, was attended by 600 guests, raising a record $1.7 million. Arnold Worldwide partnered with Tyger Productions to execute the event at the historic Charlestown Navy Yard.
Photo: Ned Jackson
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Last year, luxury Italian shoe brand Tod's used a farm stand to display its Gommino loafers at a charity luncheon in Amagansett, New York. The brightly colored footwear was color-coordinated with edible items, including red peppers, lemons, oranges, and broccoli.
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