Last year, luxury Italian shoe brand Tod's used a farm stand to display its Gommino loafers at a charity luncheon in Amagansett, New York. The brightly colored footwear was color-coordinated with edible items, including red peppers, lemons, oranges, and broccoli.
Photo: Kelly Taub/BFA.com
Another footwear brand also used market stalls to display its wares. In July 2011, Havaianas launched a pop-up shop in Los Angeles where a make-your-own flip-flops station resembled a fruit stand, complete with baskets and colorful accents.
Photo: BizBash
As part of a 2008 press launch for beauty lines Yes to Tomatoes and Yes to Cucumbers in New York, producers picked items from the nearby Union Square green market to create a custom farmer's market where guests could shop. Attendees to the luncheon event could browse the produce and learn more about the products.
Photo: Eric Hason
