During a talk by Chris Milk, C.E.O. of virtual reality company Vrse, a Google Cardboard viewer and headphones sat on every chair in the theater. Attendees were invited to download his latest virtual reality film and watch it together as he spoke.
Sponsor Target provided illustrators who created unique pieces of art based on guests’ descriptions of their hopes and dreams.
To encourage attendees to mingle, organizers provided blankets and picnic baskets filled with food for six and invited them to find others to share it.
Sponsor Bluescape demonstrated its visual collaborative software by erecting several multi-touch video walls around the conference. On the walls, attendees could read about conference activities and speaker content and bios, watch live streams of presentations, and contribute comments. Attendees could also access Bluescape using a Web browser.
Each year organizers create a variety of lounges where attendees can watch a simulcast of speakers. New this year was a ball pit filled with beanbag chairs and beach balls.
