Color-blocked boxes of Patrón tequila served as a photo backdrop at the Art of Patrón event in May at LA River Studios in Los Angeles. In another layer of product display, models wore dresses made from Patrón boxes, corks, tissue paper, and recipe booklets. Photographer John Ganun of Scenario Photography created the backdrop, and Abel McCallister Designs produced the event.
Tiered chandeliers each made from 75 bottles of Veuve Clicquot champagne provided a dramatic piece of decor at the Veuve Clicquot Polo Classic in Los Angeles in October 2014. The chandeliers used four different sizes of bottles in their construction and dangled from wooden arches. BrownHot Events provided the event’s production and design.
A classic product used a classic repeating-product display technique as a grid of hundreds of Heinz yellow mustard bottles provided a backdrop at a media launch event in New York in May. The mustard bottle was used throughout the design from Patrick J Clayton Productions. They were attached to the front of the DJ booth, bar, and buffet, and hollowed-out versions contained burger toppings like red onion and tomatoes.
A display can use artistic interpretations of the actual product. At this year’s South Beach Wine & Food Festival in Miami, Coca-Cola presented its bottle in a sand sculpture at the Coke Cabana. The display was part of Coke Bottle 100, the brand’s 100th anniversary celebration of its bottle, which debuted in 1915.
