Bars

Bar areas were largely industrial and contemporary in aesthetic, with mock numbers again mimicking the subway ticket concept. Overhead hung a backlit screen that served more a purpose of fantasy than function: diagrams mimicked a train station route and its many stops.

In addition to the traditional bar setups, large vitrines featured images from the Balmain for H&M campaign plastered throughout. Again, the visuals were in keeping with the subterranean vibe of the event and modeled after advertising found throughout mass transit walkways.

Lacoste introduced its first men's scent collection in 2011 with an installation in New York's Grand Central Terminal. For the opening event, the sporty fashion brand used the colorful packaging of the Lacoste Eau de Lacoste L.12.12 fragrances to decorate the façade of the bar.