registration/marketing of eventMay 23, 2016When deciding whether to attend trade shows and other exhibitions, about two-thirds of attendees surveyed indicated they rely on content on exhibitors’ websites and emails sent by exhibitors.Photo: Courtesy of Surf ExpoLatest in HomeSports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsOpinion & ExpertsHow Event Profs Can Make Mental Health Part of Their Everyday AwarenessExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsEvent Tech & ToolsEvent Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and MoreRelated StoriesHomeIdea Book for EventsHomeCorporate Event PhotosHomeBeverly HillsHomeBeverly Hills