The upstairs lounge area featured hot pink and white furniture, a cocktail bar, and a charging station.
Photo: Courtesy of Kotex
Hungry visitors could choose from a selection of Compartés chocolate bars.
Photo: Courtesy of Kotex
Playful decor filled the bright Flatiron space.
Photo: Taylor McIntyre/BizBash
U by Kotex asked visitors to complete the phrase,"My Period Is...," as part of chalkboard wall art.
Photo: Taylor McIntyre/BizBash
Visitors could create and share GIFs with tampon-theme backgrounds.
Photo: Taylor McIntyre/BizBash
3. Mirror Me Booth
Foto Master's Mirror Me Booth is a new portable photo option for events, with a camera embedded behind a mirror. As users step in front of the mirror, colorful animations appear on the surface with instructions such as “touch here to begin” and “say cheese,” and the animations can also include sound so they appear to talk to the users. Hosts can customize the experience with specific instructions—asking people to wave their hands or to scream, for example. Guests can also sign the mirror to have that signature printed on the hard copy of the photos. The 65-inch mirror comes with a selection of frames. It launched in April.
Photo: Courtesy of Foto Master
Last January, Stella McCartney turned New York's 632 on Hudson into a cozy home-like space to showcase her pre-fall collection. In keeping with that motif, large topiaries spelling out the designer's name stood out front.
Photo: Andrew H. Walker/WireImage
Much like the drink straws, pink neon signs directed guests to the different rooms of the party.
Photo: Jim Shi
To encourage social media activity, signage surrounded by festive streamer paper indicated the special "Kate Young Target" Wi-Fi account and Twitter and Instagram hashtag.
Photo: BFA
Caterwaiters from Match Catering were on hand to serve drinks to guests.
Barbie's "Dream Closet"
The "Dream Closet" Barbie soirée boasted a 9,000-square-foot wardrobe that included dressing room vignettes, a booth for DJ Mia Moretti, and 270 linear feet of closet corridor space. Six live Barbie fashion models were styled after iconic Barbie looks with apparel loaned by the Albright Fashion Library.
Photo: BFA
Mattel hosted a 50th anniversary bash for the Barbie doll at a private beach house in Malibu.
Photo: Line 8 Photography
6. Put Them Where Guests Are Likely to Linger
Hashtags get noticed in places where guests spend much of their time on event day—and where they have physical space and incentive to hang out. Certainly, a photo activation is a compelling incentive: Evian's photo activation at the South Beach Wine & Food Festival in Miami put a hashtag right above the action, where it was sure to make its way online.
Photo: Elizabeth Renfrow for BizBash
