A large 3-D representation of the convention’s “As One” logo served as a backdrop for photos in the Engagement Center.
Photo: Courtesy of McDonald's
Organizers created a large theater inside one hall of the Orange County Convention Center to host the event's four global sessions.
Photo: Courtesy of McDonald's
Ice Bulb
One of the buzziest cocktail trends this season is branded ice cubes. Southern California-based Ice Bulb is one of the first companies to create these ice logos, which can be done in snow pops within a clear ice structure.
Photo: Courtesy of Ice Bulb
Urban Decay's Vice Afterdark Launch Party
Urban Decay launched its revamped lipstick collection with a party at the Greenpoint Loft in Brooklyn on May 4. Lipstick names were incorporated throughout the event in unexpected ways like license plate wall decor.
Photo: Taylor McIntyre/BizBash
