In addition to an internal chat network and push notifications, the app included a “pinch and zoom” dynamic exhibit floor map. McDonald’s required all exhibitors to provide their content in electronic form so users could download the materials through the app.
Photo: Courtesy of McDonald's
Technical support staff were available in the Engagement Center to assist attendees with the mobile app and website.
Photo: Courtesy of McDonald's
Prior to each of the four global sessions, screens in the front of the room displayed feeds from external social networks such as Twitter and Facebook.
Photo: Courtesy of McDonald's
Vegas Uncork'd Grand Tasting
Vegas Uncork'd by Bon Appetit celebrated its 10th anniversary from April 28 to May 1 with two dozen events, which included the Grand Tasting at Caesars Palace on April 29. The Las Vegas Convention and Visitors Authority showed off its new virtual reality experience at the event.
Photo: Sam Morris/Las Vegas News Bureau
Photo: Courtesy of the Javits Center
At Budweiser’s Made in America festival in Philadelphia in September, Lisnr’s Smart Tones were transmitted through the existing speaker infrastructure to send guests a variety of notifications in the event app. Examples included a welcome message as they arrived at the event, information about water station locations, and a discount for an Uber ride as they approached the exits.
Photo: Courtesy of Budweiser Made in America
The drones hidden inside the blocks that concealed Infiniti's new vehicle flew away in fluid, elegant motions to reveal the car.
Photo: Jeff Granbery
