At Gensler and Herman Miller's vignette, the dining table was surrounded by walls covered in thousands of Hershey's Kisses wrapped in purple foil. Attendees were invited to take one as a symbol of the "many hands it takes to spark positive change."
Photo: Nadia Chaudhury/BizBash
Godiva Suite at 'In Style' and Warner Brothers Golden Globes Party
In the adjacent Godiva-sponsored lounge, the confectioner worked with Abel McCallister to create chocolate installations inspired by romance and film moments.
Photo: Nadine Froger Photography
For a Los Angeles event celebrating the launch of its Sur.face Pro makeup palette, beauty brand Beautyblender hosted an August 2014 event with a customized gift for bloggers. A Stuk Designs artist sketched portraits of invitees holding the new products, creating the drawings based on photos from guests’ social media streams.
Photo: Dawn McCoy/Beauty Frosting
For a May 2014 event to fete its new premium skincare collection, Target invited bloggers to a Beverly Hills estate, where they collected products from four theme stations at which beauty concierges gave them personalized consultations based on their skin types. All along, guests posted to social media—the event also included highly visual vignettes and decor—and the attendees with the most online traction for a single post at the end received a gift bag filled with the whole skincare collection.
Photo: Kim Genevieve
Photo: Courtesy of the Javits Center
At Budweiser’s Made in America festival in Philadelphia in September, Lisnr’s Smart Tones were transmitted through the existing speaker infrastructure to send guests a variety of notifications in the event app. Examples included a welcome message as they arrived at the event, information about water station locations, and a discount for an Uber ride as they approached the exits.
Photo: Courtesy of Budweiser Made in America
Affectiva has compiled more than 3.5 million face videos from more than 75 countries, resulting in 40 billion “emotion data points,” which are now part of its algorithm to determine a person’s mood.
Photo: Courtesy of Affectiva
The drones hidden inside the blocks that concealed Infiniti's new vehicle flew away in fluid, elegant motions to reveal the car.
Photo: Jeff Granbery
To attract attention, large flames shot out of the top of the barrel whenever there were not people inside.
Photo: Jason Weston
Bacardi brought the house to Atlanta on November 20.
Photo: Marcus Ingram/Getty Images for Bacardi
