
For a Los Angeles event celebrating the launch of its Sur.face Pro makeup palette, beauty brand Beautyblender hosted an August 2014 event with a customized gift for bloggers. A Stuk Designs artist sketched portraits of invitees holding the new products, creating the drawings based on photos from guests’ social media streams.
Photo: Dawn McCoy/Beauty Frosting

To relate to the fact that the whiskey is aged in scratched oak barrels, Dewar's gave guests tools to scratch their names or sayings into a large wood wall and encouraged them to share their inscriptions on social media.
Photo: Jason Weston