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Interactive

June 14, 2016
Wellness: SXSWi
Wellness: SXSWi

This year's South by Southwest Interactive, part of SXSW, which took place March 13 to 17 in Austin, Texas, had a Pursuit of Equinox cycling class at the Fast Company Grill at Cedar Door. Bikes pedaled by participants sent out data that was visualized on a screen.

Photo: Nadia Chaudhury/BizBash
Wellness: Coachella Valley Music and Arts Festival
Wellness: Coachella Valley Music and Arts Festival

Coachella, which took place April 10 to 12 and 17 to 19 in Indio, California, offered festivalgoers numerous health and wellness events to attend, including the Nylon Recovery Brunch. The event offered outdoor yoga, as well as other activities meant to help guests recuperate after the weekend.

Photo: Alesandra Dubin/BizBash
Wellness: Coachella Valley Music and Arts Festival
Wellness: Coachella Valley Music and Arts Festival

Sparrows Lodge in Palm Springs was the location of Retreat, a wellness-minded, relaxation-focused event produced by Jeff Consoletti or JJ-LA and tour and event producer Tanya Slater. Taylor & Taylor was behind the production design, which included a silk patchwork canopy, Persian rugs, and kilim pillows. The event also offered free massages.

Photo: Tyler Curtis
Wellness: SXSW
Wellness: SXSW

For early risers, Spotify House held cycling classes by SoulCycle and dance classes, with a live DJ.

Photo: Alli Harvey/Getty Images for Spotify
Guest Amenities: Lollapalooza
Guest Amenities: Lollapalooza

Many music festivals this year offered amenities to attendees that included beauty booths and necessary goods. Bud Light's traveling House of Whatever activation at Lollapalooza, which took place in Chicago's Grant Park from July 31 to August 2, had a "Tattoos and 'Dos" booth, which offered braiding, hair chalking, and other festival-inspired hairstyling services.

Photo: Barry Brecheisen for Bizbash
Guest Amenities: Pitchfork Music Festival
Guest Amenities: Pitchfork Music Festival

Whole Foods had a miniature market at Pitchfork Music Festival, which took place July 17 to 19 at Chicago's Union Park. The market offered fruits and snacks, as well as sunscreen, hair ties and bobby pins, and scented sprays. The station encouraged guests to take advantage of the free perks with a sign that read "Refresh yourself before you wreck yourself."

Photo: Barry Brecheisen for BizBash
Guest Amenities: Pitchfork Music Festival
Guest Amenities: Pitchfork Music Festival

At a mini mart outside of a Soho House Chicago activation, guests could design their own parasols for portable shade during the festival.

Photo: Courtesy of Soho House Chicago
Guest Amenities: SXSW
Guest Amenities: SXSW

Comedy Central's one-day Kegs and Eggs at Pelons & Bar offered attendees three key festival necessities: eggs, beer, and ponchos for that inevitable rainy day.

Photo: Nadia Chaudhury/BizBash
Guest Amenities: SXSW
Guest Amenities: SXSW

For attendees with dying phone batteries, Mophie had St. Bernards on hand with the brand's power reserve unit inside a barrel attached to the dogs' collars. Those in need of a charge took screenshots of their phone screen and location, and tweeted to the brand.

Photo: Nadia Chaudhury/BizBash
Sweet-Theme Snack Bars: Pitchfork Music Festival
Sweet-Theme Snack Bars: Pitchfork Music Festival

Off site but near festival grounds, Soho House Chicago teamed up with food website and mobile app the Infatuation to host an Ice Cream Social for festivalgoers on Friday. The event included a complimentary D.I.Y. sundae bar, where toppings inspired by the hotel's eateries included melon, basil, and bits of apple pie.

Photo: Courtesy of Soho House Chicago
Sweet-Theme Snack Bars: Miami Music Week
Sweet-Theme Snack Bars: Miami Music Week

The Breakfast Sessions buffet was housed in the Red Bull Guest House at the Sagamore Hotel during the Winter Music Conference in Miami from March 24 to 28. Offered as a late-night snack, the buffet served munchies including Pop Tarts with dipping sauces, mac 'n' cheese, chicken-and-waffle sandwiches, and Twinkies.

Photo: Erik Voake/Red Bull Content Pool
Low-Tech Activities: Essence Festival
Low-Tech Activities: Essence Festival

Certain music festivals this year proved that going old-school can be the key to throwing an entertaining party. At the Essence Festival, which ran from July 2 to 5 in New Orleans, McDonald's threw a retro-theme community celebration, called the "Lovin' Skate Jam," which was designed by BPR and the Narrative Group. The fast-food chain's event offered roller skates and a skating rink for attendees, as well as a photo booth with '80s and '90s hip-hop-inspired props.

Photo: Courtesy of the Narrative Group
Low-Tech Activities: SXSW
Low-Tech Activities: SXSW

Brooklyn Brewery brought its traveling petting zoo, Tiny Tails to You, to the Grackle. One of the highlights was a tortoise race.

Photo: Nadia Chaudhury/BizBash
Low-Tech Activities: Coachella Valley Music and Arts Festival
Low-Tech Activities: Coachella Valley Music and Arts Festival

My Jewel Bar's table at the Retreat offered guests baubles that they could customize with festival-inspired charms and details.

Photo: Alesandra Dubin/BizBash
360-Degree Photo Booths: Lollapalooza
360-Degree Photo Booths: Lollapalooza

In a V.I.P. area, guests could have their photos snapped inside the "Bud Light Lolla-Scope." The machine took rotating, 360-degree photos of guests, who then posted the images to their social media accounts. The images were automatically populated with the phrase: "And this happened at Lolla 2015," along with the #UpForWhatever hashtag.

Photo: Barry Brecheisen for Bizbash
360-Degree Photo Booths: SXSW
360-Degree Photo Booths: SXSW

HBO’s Silicon Valley brought Scheimpflüg’s Time Slice 360-degree photo booth to the Mashable House. Guests could email the images they took to themselves.

Photo: Nadia Chaudhury/BizBash
Remote Concert Viewing: Lollapalooza
Remote Concert Viewing: Lollapalooza

Not a fan being stuck in a wild crowd at the front of the stage? Festivals this year provided the opportunity to watch artists onstage in a less chaotic setting. At Samsung's Galaxy Experience and its Owner's Lounge, guests interacted with the Samsung Gear VR, a virtual-reality device that gave them an up-close view of the performances on the Samsung Galaxy stage.

Photo: Barry Brecheisen for Bizbash
Remote Concert Viewing: Pitchfork Music Festival
Remote Concert Viewing: Pitchfork Music Festival

Local beer company Goose Island made custom periscopes, set back from the main stages, that let guests peer at the festival crowds near the stages.

Photo: Barry Brecheisen for Bizbash
Low-Tech Activities: Coachella Valley Music and Arts Festival
Low-Tech Activities: Coachella Valley Music and Arts Festival

The Bootsy Bellows estate's party featured a colorful ball pit for adults, backed by the logo and slogan of sponsor McDonald's. The Narrative Group handled media, producing the party with support from ESE Lifestyle.

Photo: Rick Williams
The Better Skin Company had one of the more memorable booths, featuring a psychedelic painted wall that evoked the brand's Mirakle Cream label. But there was a twist: Male models were painted to match the wall. Guests could pose with the models, creating a unique effect for photos.
The Better Skin Company had one of the more memorable booths, featuring a psychedelic painted wall that evoked the brand's Mirakle Cream label. But there was a twist: Male models were painted to match the wall. Guests could pose with the models, creating a unique effect for photos.
Photo: Zack Whitford/BFA.com
Retailer Sally Beauty had a carnival-theme booth complete with acrobat performers, games, and a miniature Ferris wheel of products. A branded photo backdrop featured illustrated black and white hair with red combs; guests sat in a spinning hoop to get their photos taken. The activation was designed and built by Conversate Collective.
Retailer Sally Beauty had a carnival-theme booth complete with acrobat performers, games, and a miniature Ferris wheel of products. A branded photo backdrop featured illustrated black and white hair with red combs; guests sat in a spinning hoop to get their photos taken. The activation was designed and built by Conversate Collective.
Photo: Zack Whitford/BFA.com
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Photo: Jakob Layman
To give the cocktail area a focal point and conversation piece, event designer David Stark outlined the museum's historic home using fluorescent tape provided by 3M.
To give the cocktail area a focal point and conversation piece, event designer David Stark outlined the museum's historic home using fluorescent tape provided by 3M.
Photo: Richard Patterson/Courtesy of Cooper-Hewitt
Repeating rows of Barbie dolls provided eye-catching decor.
Repeating rows of Barbie dolls provided eye-catching decor.
Photo: Line 8 Photography
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
Photo: David X. Prutting/BFAnyc.com
Darel Carey's simplistic yet striking black-and-white room offered the type of notice-me design that Instagrammers often search for in the form of street art or vibrantly painted city walls.
Darel Carey's simplistic yet striking black-and-white room offered the type of notice-me design that Instagrammers often search for in the form of street art or vibrantly painted city walls.
Photo: Tiffany Rose Photography
Kitschy props like the statue of David snapping a selfie added a touch of humor that guests were also likely to want to share.
Kitschy props like the statue of David snapping a selfie added a touch of humor that guests were also likely to want to share.
Photo: Tiffany Rose Photography
Recreations of easily recognizable images, like Vincent Van Gogh's painting of his bedroom, let guests interact with the setting to create a shot to their liking.
Recreations of easily recognizable images, like Vincent Van Gogh's painting of his bedroom, let guests interact with the setting to create a shot to their liking.
Photo: Tiffany Rose Photography
Rosé Day L.A.
Rosé Day L.A.

The team created several Instagram-friendly moments throughout the day to take advantage of the Malibu location. In one area, guests could pose inside of an oversize frame. 

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Another photo op featured hanging pink and white flowers. Floral Crush Studio provided flowers for the event. 

Photo: Line 8 Photography
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