On June 9, DoubleDutch updated its Live Engagement Platform, which debuted in May as a system of applications that allow hosts to manage attendee participation, share sponsor and exhibitor communications, and analyze data. The new updates make it easy for hosts to manage dozens of events in one place, and to duplicate content from past events to save time. For attendees, the system can provide recommendations about sessions to attend and people to meet to personalize their event experience. It can also be used to streamline the scheduling of meetings with other attendees. The system tracks attendee behavior across the event so hosts can use that data to provide personalized follow-up.
Planners can use Spingo’s new Event Master platform to manage a variety of aspects of their events. The system can handle ticketing, scheduling, interactive venue maps, exhibitor services, volunteer management, and analytics regarding customer acquisition and marketing. It can also be used to coordinate details for V.I.P.s, such as airport pick-ups, flight information, and expenses. Event Master also allows hosts to create a custom event app that attendees can use to purchase tickets, view schedules, and interact with other guests. The system debuted in February.
