Creative ideas

July 16, 2016

In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.

In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.

Photo: Lauren Matthews/Bizbash

During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.

During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.

Photo: Tony Brown/imijphoto.com for BizBash

Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.

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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio

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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions

Stagwell's buzzy experience returned for a third year, its biggest build yet.

Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.

12 New Venues in New York for Summer 2025 Meetings and Events

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Event Production & Fabrication

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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.

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Event Tech & Tools

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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio

Brands & Event Pros

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

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Opinion & Experts

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Experiential Marketing, Activations & Sponsorships

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LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.

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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.

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Visitors embark on a rescue mission with a team of fellow Minecrafters.

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