Cool set up

Earlier this month in New York, Jose Cuervo set up a pop-up experiential promotion made from repurposed aircraft parts. The lounge, known as the Rolling Stone Tour Plane Experience, was one segment of a broader campaign for the brand, inspired by the Rolling Stones' rowdy 1972 tour. The tour plane, featuring the band’s unmistakable logo, was the inspiration for the Air Hollywood installation.

Earlier in March, Old Navy kicked off its campaign in Brooklyn with a mural that was hand-painted by artist Kelsey Montague. A version of the street art greeted guests at the West Edge event.