On New Year's Eve, Chicago-based artist collective and production company Canvas hosted a bash called "Voyager." Held at Moonlight Studios, the event was meant to evoke an otherworldly space, and the DJ booth was constructed out of glowing green materials that resembled moon rocks.
For the Toronto International Film Festival’s opening-night party in 2012, producer Barbara Hershenhorn of Party Barbara Company surrounded the DJ booth in the main room with 18 TV screens looping a futuristic video.
At the preview of the Jason Wu for Target collection in 2012, DJ Harley Viera-Newton’s raised booth was surrounded by rose-filled window boxes to resemble a French balcony, part of the Parisian-street-scene set created by ExtraExtra in New York.
AOL hosted its first-ever Future Front on September 28 at Pier 36/Basketball City in New York. The event's focal installation was a three-story DJ tower that housed five DJs in cubes playing hip-hop, electronic, Top 40, rock, and throwback-style tunes. Built with scaffolding, the tower featured shifting light, music, and video styles and allowed DJs to play solo sets, participate in music battles, and combine genres. Four of the squares projected video that showed social feeds, DJ information, and live shots of the DJs performing. The event was produced by Barkley Kalpak Agency.
At the Coachella festival in 2014, Forever 21 hosted its so-called “Party in the Sky,” where two cranes hoisted the event’s DJ booth into the air. The booth was made out of a shipping container painted in bright neon colors.
Luxury Italian fashion house Salvatore Ferragamo ended its 100-days-long centennial celebration on December 8 with a Hollywood set that was built inside New York's Industria Superstudio. Produced by Bureau Betak, the event paid homage to Ferragamo's Hollywood heritage with various installations modeled after a film set. A custom DJ booth was inspired by the iconic Ferragamo rainbow wedge sandal that resides in the brand's museum in Florence, Italy.
Online fashion retailer Revolve partnered with the Bermuda Tourism Authority to hold a two-weeklong activation in Bermuda in July for influencers. Production company Dasfete and a local Bermudan carpentry crew constructed a pink-hued lifeguard tower that doubled as a DJ booth in less than four days. The Instagrammable tower was stationed on the beach at Rosewood Bermuda venue, and it was such a hit that the resort purchased it at the end of the event.
