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Work Work Work Work

July 22, 2016
BizBash Live: The Expo Los Angeles
BizBash Live: The Expo Los Angeles

The 10th edition of BizBash Live: The Expo Los Angeles took place July 13 at the California Market Center. Glo Cone showcased its LED cone stick with illuminated cotton candy. The company's product is available nationally for a variety of events; candy is not included. 

Photo: Michele Kyle Photography for BizBash
Voyager 2015
Voyager 2015

On New Year's Eve, Chicago-based artist collective and production company Canvas hosted a bash called "Voyager." Held at Moonlight Studios, the event was meant to evoke an otherworldly space, and the DJ booth was constructed out of glowing green materials that resembled moon rocks.

Photo: Courtesy of Canvas
'Plum Miami' Launch Party
'Plum Miami' Launch Party

The splashy, upscale launch party for Plum Miami, a Miami-based luxury lifestyle magazine, took place in 2011 at Raleigh. The DJ booth was set on top of the pool's diving board, with water cascading down from it.

Photo: Raul Ospina
Museum of Contemporary Art North Miami's Anniversary Party
Museum of Contemporary Art North Miami's Anniversary Party

As part of a series of events celebrating the 15th anniversary of the Museum of Contemporary Art North Miami in 2011, the museum held its annual fund-raiser with a surf theme that turned up in such details as a DJ booth designed to look like a lifeguard tower.

Photo: Juerg Schreiter for BizBash
Toronto International Film Festival 2012
Toronto International Film Festival 2012

For the Toronto International Film Festival’s opening-night party in 2012, producer Barbara Hershenhorn of Party Barbara Company surrounded the DJ booth in the main room with 18 TV screens looping a futuristic video.

Photo: Emma McIntyre for BizBash
Jason Wu Target Collection Preview
Jason Wu Target Collection Preview

At the preview of the Jason Wu for Target collection in 2012, DJ Harley Viera-Newton’s raised booth was surrounded by rose-filled window boxes to resemble a French balcony, part of the Parisian-street-scene set created by ExtraExtra in New York.

Photo: Nilaya Sabnis
AOL Future Front
AOL Future Front

AOL hosted its first-ever Future Front on September 28 at Pier 36/Basketball City in New York. The event's focal installation was a three-story DJ tower that housed five DJs in cubes playing hip-hop, electronic, Top 40, rock, and throwback-style tunes. Built with scaffolding, the tower featured shifting light, music, and video styles and allowed DJs to play solo sets, participate in music battles, and combine genres. Four of the squares projected video that showed social feeds, DJ information, and live shots of the DJs performing. The event was produced by Barkley Kalpak Agency. 

Photo: Pearcey Proper
Forever 21's "Party in the Sky" at Coachella
Forever 21's 'Party in the Sky' at Coachella

At the Coachella festival in 2014, Forever 21 hosted its so-called “Party in the Sky,” where two cranes hoisted the event’s DJ booth into the air. The booth was made out of a shipping container painted in bright neon colors.

Photo: Courtesy of Forever 21
American Express Everyday Card Event
American Express Everyday Card Event

In April of 2014, American Express hosted an event at Home Studios Inc. in New York to promote its EveryDay card. The DJ booth was surrounded by groceries, a tongue-in-cheek nod to the lifestyle of the target audience for the new card.

Photo: Billy Farrell/BFAnyc.com
Scope and VH1's 'The Breaks' Lounge at Art Basel
Scope and VH1's 'The Breaks' Lounge at Art Basel

At Miami's Scope art fair in December, VH1 sponsored a lounge to promote its upcoming hip-hop movie The Breaks. The film is set in New York City in the 1990s, so the look of the lounge included several references to the era and culture, including at the food stands.The DJ booth had a throwback look, with space for speakers and albums on shelves built into its façade. Viacom's special events team produced the event

Photo: Alexander Tamargo/Getty Images for VH1
WeWork and FriendsWithYou House Party at Art Basel
WeWork and FriendsWithYou House Party at Art Basel

Co-working space WeWork brought its series of warehouse parties to Miami for an event at Thompson Miami Beach, during Art Basel on December 3. Hosted with artists FriendsWithYou, the gathering had a “house party” theme. DJ DZA played a set of late 1990s, hip-hop, and old-school music at a pop-art Barbra Streisand DJ booth. The Workshop produced the event.

Photo: World Red Eye
Salvatore Ferragamo's "100 Years 100 Days"
Salvatore Ferragamo's '100 Years 100 Days'

Luxury Italian fashion house Salvatore Ferragamo ended its 100-days-long centennial celebration on December 8 with a Hollywood set that was built inside New York's Industria Superstudio. Produced by Bureau Betak, the event paid homage to Ferragamo's Hollywood heritage with various installations modeled after a film set. A custom DJ booth was inspired by the iconic Ferragamo rainbow wedge sandal that resides in the brand's museum in Florence, Italy.

Photos: Joe Schildhorn/BFA.com
City Winery's Wine Blending Activity
City Winery's Wine Blending Activity

At City Winery in Chicago, corporate groups can participate in a private wine blending experience. A member of the winery leads guests through the hands-on activity, which lets participants taste different blending varietals and concoct their own blends based on personal tastes. Guests can also be divided into separate groups for a teambuilding activity that lets teams compete to create the best blend. The activity can accommodate as many as 75 guests and typically lasts two hours.

Photo: Courtesy of City Winery
DJ Brandon Olds Screen
DJ Brandon Olds Screen
At Food & Wine’s Best New Chefs event in 2014, organizers eschewed a traditional red carpet in favor of stairs leading to the event space emblazoned with a custom typography message bearing the name of the occasion.
At Food & Wine’s Best New Chefs event in 2014, organizers eschewed a traditional red carpet in favor of stairs leading to the event space emblazoned with a custom typography message bearing the name of the occasion.
Photo: Carolyn Curtis for BizBash
In 2013, New York’s famous Costume Institute gala had a punk-inspired theme. Nodding to the genre’s British and American origins, designers dressed the museum’s staircase with American and British flags made entirely of 150,000 red, white, and blue roses.
In 2013, New York’s famous Costume Institute gala had a punk-inspired theme. Nodding to the genre’s British and American origins, designers dressed the museum’s staircase with American and British flags made entirely of 150,000 red, white, and blue roses.
Photo: Courtesy of the Metropolitan Museum of Art/BFAnyc.com
At the Corcoran Gallery of Art gala in Washington in 2012, a baroque-style gobo decked out the museum’s grand staircase, which is lined with marble statues and busts.
At the Corcoran Gallery of Art gala in Washington in 2012, a baroque-style gobo decked out the museum’s grand staircase, which is lined with marble statues and busts.
Photo: Tony Brown/imijphoto.com
In its first year in Canada, 2014, the TED conference decked Vancouver Convention Center's stairs with color-blocked sections printed with the conference's tagline, 'The next chapter starts here.”
In its first year in Canada, 2014, the TED conference decked Vancouver Convention Center's stairs with color-blocked sections printed with the conference's tagline, "The next chapter starts here.”
Photo: Bret Hartman
Saveur hosted its Summer BBQ in New York in 2014. To get attendees excited about what would greet them within the outdoor culinary event, the words 'cocktails,' 'sweets,' 'photo booth,' 'music” and others decorated a staircase.
Saveur hosted its Summer BBQ in New York in 2014. To get attendees excited about what would greet them within the outdoor culinary event, the words "cocktails," "sweets," "photo booth," "music” and others decorated a staircase.
Photo: Beth Kormanik/BizBash
Each year, E3 takes over multiple halls in the Los Angeles Convention Center, as well as its lobby areas and on the plazas outside. The show and its vendors take over stairs for marketing and branding, as in this example from 2013, which used both the stairs and surrounding columns.
Each year, E3 takes over multiple halls in the Los Angeles Convention Center, as well as its lobby areas and on the plazas outside. The show and its vendors take over stairs for marketing and branding, as in this example from 2013, which used both the stairs and surrounding columns.
Photo: Alesandra Dubin/BizBash
Cole Haan took to New York in 2012 to introduce its Chelsea Pump, marketed as a shoe that can be worn late into the night. As part of the brand’s “Don’t Go Home” campaign, it hosted dance parties at a venue where the stairs bore messages announcing reasons to stay out late.
Cole Haan took to New York in 2012 to introduce its Chelsea Pump, marketed as a shoe that can be worn late into the night. As part of the brand’s “Don’t Go Home” campaign, it hosted dance parties at a venue where the stairs bore messages announcing reasons to stay out late.
Photo: David X Prutting/BFAnyc.com
Event designer David Beahm used votive candles in a snaking pattern down the the Metropolitan Museum of Art’s stairs for a private corporate event.
Event designer David Beahm used votive candles in a snaking pattern down the the Metropolitan Museum of Art’s stairs for a private corporate event.
Photo: Courtesy of David Beahm
In a more straightforward take on the look, a display of 1,200 votive candles lined the stairs in the Great Hall at the Metropolitan Museum of Art at the opening-night party for Bullets Over Broadway in New York in 2014, greeting the 900 guests as they arrived from the St. James Theatre.
In a more straightforward take on the look, a display of 1,200 votive candles lined the stairs in the Great Hall at the Metropolitan Museum of Art at the opening-night party for Bullets Over Broadway in New York in 2014, greeting the 900 guests as they arrived from the St. James Theatre.
Photo: Carolyn Curtis for BizBash
Sabra Dipping Company set up a pop-up dining experience called Hummus House in Washington in 2014. Within the space, stairs leading to the second floor were decorated with pots containing dried vegetables meant to represent various flavors of the brand’s hummus.
Sabra Dipping Company set up a pop-up dining experience called Hummus House in Washington in 2014. Within the space, stairs leading to the second floor were decorated with pots containing dried vegetables meant to represent various flavors of the brand’s hummus.
Photo: Glossy Creative
Moët & Chandon was the official champagne partner for Sex and the City 2, and as such, the brand worked with Warner Brothers to host an advance screening of the sequel at the Gene Siskel Film Center in Chicago in 2010. The brand decorated the stairs at the venue with branded stars reminiscent of the Hollywood Boulevard Walk of Fame.
Moët & Chandon was the official champagne partner for Sex and the City 2, and as such, the brand worked with Warner Brothers to host an advance screening of the sequel at the Gene Siskel Film Center in Chicago in 2010. The brand decorated the stairs at the venue with branded stars reminiscent of the Hollywood Boulevard Walk of Fame.
Photo: Bob Carl
Engadget hosted a meet-up for its readers in New York in 2011. Not missing an opportunity to brand the venue for 1,400 guests walking the stairs, the AOL-owned tech blog used them as surfaces on which to plaster its logo.
Engadget hosted a meet-up for its readers in New York in 2011. Not missing an opportunity to brand the venue for 1,400 guests walking the stairs, the AOL-owned tech blog used them as surfaces on which to plaster its logo.
Photo: Jika González for BizBash
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a 'Wall of Fame' made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a "Wall of Fame" made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Photo: Courtesy of Content Marketing World
The conference’s color theme carried through to snacks served at breaks. Cups of cantaloupe and peaches, cupcakes with orange frosting, Cheetos, Orange Crush soda, and carrots with dip are some of the orange-hued bites that are offered.
The conference’s color theme carried through to snacks served at breaks. Cups of cantaloupe and peaches, cupcakes with orange frosting, Cheetos, Orange Crush soda, and carrots with dip are some of the orange-hued bites that are offered.
Photo: Courtesy of Content Marketing World
Relate is a new conference series from software company Zendesk that is focused on exploring relationships and customer service. To tie to that theme, organizers offered a thank-you note station at the May event in San Francisco. The company’s in-house creative team designed witty cards and invited attendees to personalize them with a hand-written note expressing their appreciation to their colleagues. More than 300 cards were stamped and then mailed by Zendesk staff, and attendees took home an additional 1,000 cards and envelopes.
Relate is a new conference series from software company Zendesk that is focused on exploring relationships and customer service. To tie to that theme, organizers offered a thank-you note station at the May event in San Francisco. The company’s in-house creative team designed witty cards and invited attendees to personalize them with a hand-written note expressing their appreciation to their colleagues. More than 300 cards were stamped and then mailed by Zendesk staff, and attendees took home an additional 1,000 cards and envelopes.
Photo: Courtesy of Zendesk
At C2 Montréal in May, attendees stepped inside the “Channel” experience, where they could grab one of the phone receivers and have a conversation with another guest in the room. Organizers say the activity was intended to explore what it takes “to truly hear and be heard in our modern, hyper-connected world.” After the conversation, participants moved into a debriefing space to discuss the connection between the experience and their work.
At C2 Montréal in May, attendees stepped inside the “Channel” experience, where they could grab one of the phone receivers and have a conversation with another guest in the room. Organizers say the activity was intended to explore what it takes “to truly hear and be heard in our modern, hyper-connected world.” After the conversation, participants moved into a debriefing space to discuss the connection between the experience and their work.
Photo: Agnieszka Stalkoper
At Zendesk’s Relate conference, which took place in Sydney in July, the company created coloring books as a playful look at the complex relationships businesses and customers experience. Each illustration depicted two opposite forces—such as sun and moon, sea and space, etc.—along with a poem or joke that further explored those relationships. Attendees could color the books using colored pencils provided on tables around the event, and they also received a coloring book to take home in the conference gift bag.
At Zendesk’s Relate conference, which took place in Sydney in July, the company created coloring books as a playful look at the complex relationships businesses and customers experience. Each illustration depicted two opposite forces—such as sun and moon, sea and space, etc.—along with a poem or joke that further explored those relationships. Attendees could color the books using colored pencils provided on tables around the event, and they also received a coloring book to take home in the conference gift bag.
Photo: Courtesy of Zendesk
A picnic combines an alternative to traditional meal service with a networking activity. And when held indoors, a picnic can take place year-round. Organizers of the TED Conference, which was held in Vancouver in February, provided blankets and baskets filled with food for six people and invited attendees to find others to share it inside the Vancouver Convention Centre.
A picnic combines an alternative to traditional meal service with a networking activity. And when held indoors, a picnic can take place year-round. Organizers of the TED Conference, which was held in Vancouver in February, provided blankets and baskets filled with food for six people and invited attendees to find others to share it inside the Vancouver Convention Centre.
Photo: Ryan Lash/TED
With hundreds, or even thousands, of people in attendance at most conferences, it becomes an ideal opportunity to attempt to set a Guinness World Record title. The attempt creates buzz even if it fails. At the National Federation of the Blind’s 2015 conference in Orlando, 2,480 attendees participated in a successful Guinness World Record title attempt for the largest umbrella mosaic. The open umbrellas created the image of the organization’s logo and tagline, “Live the life you want.” The stunt was part of the association’s 75th anniversary celebration.
With hundreds, or even thousands, of people in attendance at most conferences, it becomes an ideal opportunity to attempt to set a Guinness World Record title. The attempt creates buzz even if it fails. At the National Federation of the Blind’s 2015 conference in Orlando, 2,480 attendees participated in a successful Guinness World Record title attempt for the largest umbrella mosaic. The open umbrellas created the image of the organization’s logo and tagline, “Live the life you want.” The stunt was part of the association’s 75th anniversary celebration.
Photo: Courtesy of National Federation of the Blind
Badge decorating is an activity that allows attendees to show their individuality and creativity—and creates an easy topic of conversation among strangers. At the 2015 Summer Brand Camp Conference in Dallas, organizers invited guests to decorate their badges with colored beads, in a nod to the event’s children’s-camp vibe.
Badge decorating is an activity that allows attendees to show their individuality and creativity—and creates an easy topic of conversation among strangers. At the 2015 Summer Brand Camp Conference in Dallas, organizers invited guests to decorate their badges with colored beads, in a nod to the event’s children’s-camp vibe.
Photo: Jill Harper/Summer Brand Camp
At the Elton John AIDS Foundation Oscars benefit bash earlier this year, the after-party included espresso milkshakes topped with mini doughnuts on straws.
At the Elton John AIDS Foundation Oscars benefit bash earlier this year, the after-party included espresso milkshakes topped with mini doughnuts on straws.
Photo: Alesandra Dubin
New York’s Elegant Affairs Caterers created a dish of Pop Tart lollipops available in flavors like apple cinnamon, strawberry, and s'mores.
New York’s Elegant Affairs Caterers created a dish of Pop Tart lollipops available in flavors like apple cinnamon, strawberry, and s'mores.
Photo: Courtesy of Elegant Affairs
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