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FAMU YAG

July 25, 2016
Tall banners, illuminated from the floor, lined the entrance to the 'Agents of the Future' event.
Tall banners, illuminated from the floor, lined the entrance to the "Agents of the Future" event.
Photo: Chelsea Lauren
Author and digital marketing expert Seth Godin shared his thoughts on future trends with the audience.
Author and digital marketing expert Seth Godin shared his thoughts on future trends with the audience.
Photo: Chelsea Lauren
An angled bar with contemporary lighting and floral decor added to the modern vibe.
An angled bar with contemporary lighting and floral decor added to the modern vibe.
Photo: Chelsea Lauren
At the bar, guests sipped on custom cocktails named 'Metropolis' and 'Secret Agent.'
At the bar, guests sipped on custom cocktails named "Metropolis" and "Secret Agent."
Photo: Chelsea Lauren
Servers offered mini turkey burger sliders with pepper jack cheese, cilantro aioli, and tomato chutney from trays with the company's logo.
Servers offered mini turkey burger sliders with pepper jack cheese, cilantro aioli, and tomato chutney from trays with the company's logo.
Photo: Chelsea Lauren
The Friends of Dana-Farber Cancer Institute’s Spring Gala
The Friends of Dana-Farber Cancer Institute’s Spring Gala

Taking inspiration from a French garden, New York-based Tyger Productions transformed the Four Seasons' ballroom for the event, which was held May 20 in Boston, with saturated fuchsia lighting, bright pink napkins, and custom-printed gold foil programs. Manicured boxwood topiary centerpieces adorned with hand-crafted feather butterflies proved to be the guests’ favorite decor item of the night.

Photo: Sly Photography
Chicago Zoological Society’s Whirl Fund-Raiser
Chicago Zoological Society’s Whirl Fund-Raiser

At this year’s annual fund-raising gala, held April 30 at the Brookfield Zoo outside of Chicago, Event Creative created a look inspired by an African sunset with bright oranges and graphic prints. Guests could also interact with animals—including a two-toed sloth, a small anteater, a porcupine, and more—during the cocktail hour.

Photo: Kelly Tone
Ronald McDonald House Charities of Tampa Bay’s Storybook Ball
Ronald McDonald House Charities of Tampa Bay’s Storybook Ball

Tampa, Florida-based event planner ShoWorks created a winter wonderland based on the Disney hit Frozen for the black-tie gala, which was held May 21 at the Tampa Marriott Waterside Hotel. A large icicle-like chandelier that was hung from the truss framework above the dining space added to the icy atmosphere.

Photo: Courtesy of Storybook Ball
Lungevity's Celebration of Hope Gala
Lungevity's Celebration of Hope Gala

The Celebration of Hope Gala, which benefits Lungevity, took place at New York's Pierre hotel on October 14. Events by André Wells designed the event and decked tables with bright bunches of flowers. The tables also held cards that provided information on lung cancer.

Photo: 5th Avenue Digital
A wall of orange helium balloons featuring the No Kid Hungry logo served as the backdrop for the event's main photo booth.
A wall of orange helium balloons featuring the No Kid Hungry logo served as the backdrop for the event's main photo booth.
Photo: Taylor McIntyre/BizBash
Grand Tasting
Grand Tasting

At the Grand Tasting, Del Monte's banana mascot posed for photos with guests. The fruit-theme activation included a chandelier made from bunches of bananas.

Photo: Elizabeth Renfrow for BizBash
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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