Following the presentation, the front of the theater was turned into a product display area with bars where press could try out the phone and speak with product specialists.
Photo: Carolyn Curtis/BizBash
To draw attention to its latest tortilla chip flavor, Doritos built a structure that was designed to look like a giant vending machine, dubbed the “Jacked Stage,” at South by Southwest in March. Artists including Snoop Dogg performed beneath it.
Photo: Erich Schliege/AP Images for Doritos
The Xbox E3 media briefing in Los Angeles in June featured a 35-foot-wide projection screen flanked by five LED screens, 11 high-definition plasma TVs, and a curved floor LED screen that pushed the content into the audience.
Photo: Nadine Froger
Inspired by and dedicated to Julia Child, the James Beard Foundation’s annual awards at the Marriott Marquisfeatured a stage designed by Overland Entertainment’s Paula Longendyke.