
Last year, the Peninsula Chicago offered rotisserie potatoes in cones amid river rocks and bamboo shoots.
Photo: Jenny Berg/BizBash

Heinz launched a new yellow mustard last year in May, and hosted a barbecue-style event in New York to celebrate. In a bit of a meta moment—or at least a detail that clearly underscored the host’s marketing message—Heinz served mustard-topped corn dogs on trays emblazoned with the new product’s label.
Photo: Paolo Ferraris/Michael Jurick Photography