3D Projections

August 30, 2016
The Warner Brothers International Television Distribution gala filled the Burbank lot with digital mapping, costumed entertainers, and an array of pyrotechnic stunts and decor.
The Warner Brothers International Television Distribution gala filled the Burbank lot with digital mapping, costumed entertainers, and an array of pyrotechnic stunts and decor.
Photo: Nadine Froger Photography
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Smartphone cameras drive the fun in Corporate Games Team Building's Paparazzi game. Organizers divide participants into groups of about eight people each and give them a list of photographs and a bag of costumes and props. Teams then have a set amount of time to travel around a venue or within a designated part of the city, to capture as many of the photos as possible. Examples include a photo of team members posing as celebrities dining alfresco or a photo of team members hosting a cooking show. Organizers score the photos as they come in and put them into a slide show which can be viewed by everyone at the end of the event.
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With hundreds, or even thousands, of people in attendance at most conferences, it becomes an ideal opportunity to attempt to set a Guinness World Record title. The attempt creates buzz even if it fails. At the National Federation of the Blind’s 2015 conference in Orlando, 2,480 attendees participated in a successful Guinness World Record title attempt for the largest umbrella mosaic. The open umbrellas created the image of the organization’s logo and tagline, “Live the life you want.” The stunt was part of the association’s 75th anniversary celebration.
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At C2 Montréal in May, attendees stepped inside the “Channel” experience, where they could grab one of the phone receivers and have a conversation with another guest in the room. Organizers say the activity was intended to explore what it takes “to truly hear and be heard in our modern, hyper-connected world.” After the conversation, participants moved into a debriefing space to discuss the connection between the experience and their work.
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Relate is a new conference series from software company Zendesk that is focused on exploring relationships and customer service. To tie to that theme, organizers offered a thank-you note station at the May event in San Francisco. The company’s in-house creative team designed witty cards and invited attendees to personalize them with a hand-written note expressing their appreciation to their colleagues. More than 300 cards were stamped and then mailed by Zendesk staff, and attendees took home an additional 1,000 cards and envelopes.
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