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Spirit Auction 2017 SOLID GOLD

October 15, 2016
Mini mirrored disco balls also served as centerpieces.
Mini mirrored disco balls also served as centerpieces.
Photo: Caleb Caspe for Caspe Photography
'The Price Is Right' Wrap Party
'The Price Is Right' Wrap Party

The game show's wrap party had a '70s theme in 2011, and guests danced on a colorful, light-up dance floor. The Los Angeles bash was produced and designed by Poko Event Productions.

Photo: Line 8 Photography. All rights reserved.
Art Institute of Chicago's "Crash the Gala" After-Party
Art Institute of Chicago's 'Crash the Gala' After-Party

At the after-party for a 2012 gala at the Art Institute of Chicago, Kehoe Designs brought in bars that were covered in mirrored tiles. A glowing display of Absolut vodka bottles formed the bars' backdrops, and golden drapes surrounded the room.

Photo: Ryan Sjostrom
Museum of Contemporary Art Chicago's "David Bowie Is..." Gala
Museum of Contemporary Art Chicago's 'David Bowie Is...' Gala

The Chicago museum hosted an event to celebrate the opening of its David Bowie exhibition in September. At the after-party, a slew of hanging disco balls added a Studio 54-style vibe to a pop-up concert venue that offered a performance from Bryan Ferry. Kim Merlin, Event Creative, and Partytime Productions all worked on the lavish event.

Photo: Nick Jamison
M.A.C. Cosmetics Promotion
M.A.C. Cosmetics Promotion

M.A.C. Cosmetics studded a branding event in Toronto in 2008 with golden mirror balls, bare-skinned servers with gold-colored trays and cocktails, and a slew of go-go dancers.

Photo: Andreas & Co.
Grammy Celebration
Grammy Celebration

For the 2011 event at the Los Angeles Convention Center, the party's theme was “A Night at Studio 54,” a nod to the Grammys' 54th year. As part of the decor, a truss surrounded a giant mirror ball. The Recording Academy's Branden Chapman, Rex Supa, and Clay Upton were the event's executive producers, and Along Came Mary Productions, helmed by longtime collaborator Mary Micucci, produced it.

Photo: The Recording Academy®/photo by Line 8 Photography (c) 2011
Confetti dropped as guests danced to the 70's music in the Commodore Ballroom.
Confetti dropped as guests danced to the 70's music in the Commodore Ballroom.
Photo: Ginny Fujino
In keeping with the exhibition's '70s spirit, the producers built a club inspired by the decade and incorporated modern finishes. The addition of painted walls helped give the site a less familiar look. 'We chose materials that related to the collection that Aldo Cipullo created,' said Baptista. That translated to hard surfaces and architectural design elements.
In keeping with the exhibition's '70s spirit, the producers built a club inspired by the decade and incorporated modern finishes. The addition of painted walls helped give the site a less familiar look. "We chose materials that related to the collection that Aldo Cipullo created," said Baptista. That translated to hard surfaces and architectural design elements.
Photo: BFA
Decor pieces in squared-off shapes hung from the ceiling, all part of the vintage look.
Decor pieces in squared-off shapes hung from the ceiling, all part of the vintage look.
Photo: Line 8 Photography
Studio 54 imagery inspired the look for a bar front, which had a Studio 33 logo, so named for the show's studio.
Studio 54 imagery inspired the look for a bar front, which had a Studio 33 logo, so named for the show's studio.
Photo: Line 8 Photography
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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