LG partnered with the agency First and Hs Ad USA to design the structure in New York's Rockefeller Center.
Photo: Pearcey Proper
Amazon Web Service's re:Play party took over the High Roller Parking Lot in Las Vegas, where two megastructures housed the enormous production.
Photo: Drew Ressler
Attendees participated in kid-style games for adults, contributing to an overall youthful, exuberant vibe.
Photo: Caesar Sebastian
A vast ball pit held oversize inflatables and 140,000 blue balls.
Photo: Caesar Sebastian
Nearly 42,000 channels of control fed the complex lighting system.
Photo: Caesar Sebastian
Guests assembled under a pattern of glowing squares as part of a ceiling installation.
Photo: Drew Ressler
Each structure was 200 feet wide, 400 feet long, and 70 feet tall at its highest point, to house the massive crowd.
Photo: Drew Ressler
A installation called "Light Sync Revolution" allowed attendees to control elements on stage such as lighting, visuals, and special effects.
Photo: Drew Ressler
The kinetic ceiling installation changed throughout the night.
Photo: Drew Ressler
More than 17,000 attendees filled the massive party.
Photo: Drew Ressler
