MKV Event Ideas

At a wedding for a member of Qatar’s royal family in November, David Corwin of Megavision Arts designed an impressive, undulating 3-D projection on a 30- by 360-foot fabric-covered wall.

Software company SAP's annual Sapphire Now conference took place May 16 to 18 at the Orange County Convention Center in Orlando. At the center of the event's new X-shaped layout was a circular theater that was 60 feet in diameter with 30-foot high walls. 

The pop-ups also feature brand ambassadors roaming festival grounds on branded bikes, offering attendees free samples and spritzes of the brand's cooling facial mister. 

Scandinavian skincare brand Ole Henriksen launched its pop-up tour on April 29 at the Wanderlust Festival in Santa Monica. The interactive pop-ups, designed by Grow Marketing, will travel to other Wanderlust events throughout the summer, offering attendees onsite skin consultations, product trails, and branded Boomerang photo booths with on-theme props.

Art Gallery of Ontario's annual Massive Party took place April 27 in Toronto. Produced and designed by A.G.O., the event featured an Arto Lifewtr room that had a floating selfie station showcasing the artwork of Craig & Karl. 

Toronto-based multidisciplinary artist Jon Sasaki created "Someone Needs to Work So the Rest Of Us Can Dance," a participatory art installation that invited guests to power up changing party lights by dancing on a stage. Lighting effects were supplied by FireDog Creative Inc. 

Lucy Buffett, Jimmy Buffet's sister, promoted her new cookbook Gumbo Love with a pop-up branded food truck that came to New York's Battery Park on May 10. The truck displayed on-theme illustrations and text in the style of the book. 

The truck, which was designed in partnership with the New York Food Truck Association, offered passersby samples of shrimp and crab gumbo in plastic cups that displayed the title of Buffet's book and website. 

Furniture store Room & Board hosted a dinner party at its Washington location on May 3. Design Cuisine created two specialty cocktails, the passion fruit collins (pictured) and ginger lime mojito, to help set the tone for a summertime dining experience. BrandLinkDC used summer fruits in the floral arrangements on the furniture groups across the rooftop patio. 

The meal ended with a summer dreamsicle terrine, consisting of blood-orange sorbet and vanilla ice cream swirl on top of a cookie crust, topped with toasted marshmallow accompanied by a Grand Marnier sauce and two chocolate fudge brownie bites. 

Singer Jhené Aiko celebrated the launch of her new Teva collection with a private event on May 1 at NeueHouse in Los Angeles. The new line, which combines the brand's signature sandal silhouettes with Aiko's eclectic style, were showcased in a desert-theme display. The event was produced by Crystal Raymond. 

In Chicago, catering firm Limelight has an innovative format for serving fruit skewers. The fruits are inserted into a custom wall with thematic wallpaper design (which varies for different events). Guests approach the wall and pull of a skewer and can dip the fruit in sauces that are arrayed on a nearby table.