Photo: Adam Hunger/AP Images for Freeman
Dance Troupe Projection
While projected signage has long been an event staple, utilizing a dance troupe to create branding blurs the line between marketing and art in order to tease a product launch or showcase a company’s breadth of creativity. Silhouetted behind a translucent screen, dancers can use their bodies to shape words or objects related to the event—as Pilobolus, a modern dance company famous for its shadow theater, has done for brands such as IBM and Google. Pricing available upon request.
Photo: Courtesy of Pilobolus
