Washington, D.C.'s Newseum hosted the third installment of its 2016 Newseum Nights on November 15. Savory food stations included popcorn chicken and tater tots served in paper cones made from mock edition of The New York Times.
To celebrate the premiere of Gilmore Girls: A Year in the Life, Netflix partnered with MKG to produce three separate events from November 18 to 20: a red-carpet premiere, a V.I.P. after-party, and a consumer fan experience. The fan event turned the U.C.L.A. campus into the show's fictional town of Stars Hollow. At a post office station, guests could send fans "Greetings from Stars Hollow" postcards with mailing and postage offered for free.
Desserts served on a roving cart bore the event's messaging.
Lucian Grainge’s Artist Showcase at the Theatre at Ace Hotel on February 11 gave attendees access to Universal Music Group’s established and up-and-coming talent through performances. A gallery-style wall included sponsors' names—Citi and American Airlines presented—as well as a place for talent to add signatures.
A range of old-school concert stubs—from a time when people saved them as souvenirs, before digital ticketing was the norm—arranged under a glass tabletop created eye-catching, on-theme decor.
On February 12, CAA hosted a Grammy party at Hyde with nominees and past winners in attendance including Stevie Wonder, Boy George, and others. There, marquee-style lettering spelled out the agency’s name against a wooden-slat wall, and carnival string lights hung over head.
The party was filled with thousands of eskimo white roses, white hydrangea, and areca palm leaves; leftover flowers were donated to several local charities. An 80-foot-long custom chandelier and 1,400 lighting fixtures illuminated the 50-foot-long bar and party space.
For the third year in a row, renowned photographer Mark Seliger created an Instagram studio with a 1920s, art-deco-theme set, shooting elegant portraits of A-list celebrities such as Scarlett Johansson, Jon Hamm, and Katy Perry as they entered the party.
This year also marked the after-party’s first live stream, which took place in a studio by the nearby In-N-Out Burger. It was hosted by two Vanity Fair staffers along with comedians Phoebe Robinson and Michelle Collins, and featured celebrity guests such as Emily Ratajkowski and Judd Apatow.
Returning sponsor Swarovski partnered with production designer Derek McLane to illuminate the stage; this year's design—the brand's 10th collaboration with the show—featured more than 300,000 crystals, the largest number ever used for the ceremony. Eleven Oscar-shaped figures featuring nearly 150,000 crystals served as a focal point.
Academy governor Jeffrey Kurland worked with longtime event producer Cheryl Cecchetto and Sequoia Productions to produce and design this year's Governors Ball, which took place at the Ray Dolby Ballroom of the Dolby Theatre immediately following the ceremony. The night drew 1,500 Oscar winners and nominees, show presenters, and other A-list talent, and was decorated with a “magical transformation” theme, with red, gold, and white colors. Starburst light fixtures and irregular-shaped decor pieces, illuminated with white lights, comprised a cloud-like ceiling installation that served as the evening’s focal point.
Red centerpieces popped inside of the white-draped ballroom. The ballroom’s foyer continued the color palette, with red fabric drapes and red flowers with splashes of white decorating tables. According to organizers, 1,800 yards of white satin, white sequins, red velvet and silk, white and gold metallic print, and white-dotted sateen linens decorated the space.
Around of the edge of the ballroom, touches of gold broke up the red-and-white theme. “As they enter the ball, guests will transition from a dazzling sea of red to a tricolor motif of eye-popping gold and red on an infinite blanket of white,” Kurland said in a statement before the event. “The unique design of the space has been meticulously created to celebrate Oscar gold.”
Mark’s Garden’s floral designs included roses, amaryllis, carnations, and orchids from South America and Holland. Varying angular vessels held flowers and greenery.
For the 23rd consecutive year, chef Wolfgang Puck catered the Governors Ball. Eric Klein, the company's new executive chef, worked alongside Puck to create 50 dishes, from one-bite hors d’oeuvres to small-plate passed entrees. Later, the pastry team of Kamel Guechida, Monica Ng, and Jason Lemmonier offered an array of desserts served at multiple stations, plus a dessert buffet featuring Puck’s 24-karat-gold chocolate Oscars (pictured). In all, 950 service and support staffers worked the ballroom.
Oversize Oscar statues underscored the occasion as Tony-winning singer-songwriter Cynthia Erivo (pictured) performed. The evening's entertainment also included JoJo, music director Rickey Minor, and husband-wife DJs Kiss and M.O.S.
One of the most coveted tickets in town, Vanity Fair hosted its annual Oscars after-party in Beverly Hills on February 26. The event took place in a custom-built space between the Wallis Annenberg Center for Performing Arts and City Hall, and was designed by Basil Walter, the longtime architect of the annual party.
The bash began early in the evening, as guests who weren’t attending the ceremony took over a wood-paneled dining room and watched the show on flat-screen TVs while eating a dinner courtesy of French Laundry and Per Se’s Thomas Keller. After the ceremony ended, the dining room was transformed into the Apple Music Lounge, with a wooden dance floor and a rose-gold mirror that created a kaleidoscope effect.
The 25th annual Elton John AIDS Foundation Academy Awards viewing party, hosted by the singer and David Furnish, took over West Hollywood Park on February 26 with sponsorship from Bulgari, Neuro Drinks, and Diana Jenkins. The evening raised a record-breaking $7 million and was designed by longtime collaborator Virginia Fout of V Productions.
Alexander Gilkes of Paddle8 conducted a live auction, which featured items such as Bulgari's Diva’s Dream Necklace in white gold with pavé diamonds, a five-day vacation at Steven Tyler’s Hawaiian retreat, and two tickets to the Vanity Fair Oscar Party. Over the past 25 years, the annual event has raised more than $56 million to help people at risk for or living with H.I.V./AIDS; the Elton John AIDS Foundation has raised a total of $350 million since 1992.
Longtime vendor Crumble Catering worked with chef Gordon Ramsey to prepare some 1,000 five-course meals for the event. Menu-planning started a full year in advance, and 150 servers and bartenders and 70 kitchen staffers worked the evening. Moët Hennessy provided champagne, Domaine Bertaud Belieu provided wines, and Chopin Vodka and Clase Azul Tequila provided spirits.
The magazine hosted its 10th annual Black Women in Hollywood awards on February 23 at the Beverly Wilshire. Intended to honor and celebrate Hollywood's most impactful African-American women, this year's honorees included Janelle Monáe, Issa Rae, Aja Naomi King, and Yara Shahidi. The full gala will be televised on March 5 on OWN.
Essence's Candace Montgomery and Agenc’s Cara Kleinhaut—who have been working together since the event's inception—transformed the awards from a daytime luncheon to an evening gala for the first time this year. “Moving to the evening and making it black-tie … allowed an instant elevation to the event,” said Montgomery. “Time will tell whether or not this will remain an evening event.”
Show development and production—including the overall design and fabrication as well as the eye-catching stage backdrop and set design—was also handled by AgenC in partnership with the Essence event team.
In the main ballroom, the focal point was artwork from visual artist and filmmaker Mickalene Thomas, which flanked each side of the stage. “Integrating Mickalene Thomas was a career high for me because her work celebrates, highlights, and empowers women,” said Montgomery. “She agreed to work with us between museum installations and her busy schedule. It's a testament to how far the event has come and the excitement it attracts.”
In addition, large floral centerpieces were created by R. Jack Balthazar, and dinner was catered by the Beverly Wilshire.
Another new aspect to the Essence awards was a Facebook Live stream of the red carpet, as well as a new Snapchat Discover partnership where fans could follow along live. Agenc and the Essence event team created a teal-colored step-and-repeat adorned with stars, which added a glamorous effect to the arrivals area.
“[We wanted to] put women first throughout every element,” said Montgomery. “Yes, the event and the brand are built on celebrating women, but my goal was to also focus on the production elements being female-first as well—kind of like Beyoncé's all-girl band."
In a lounge outside the main ballroom, attendees could recharge and re-glam at interactive sponsor stations. At the L'Oreal Beauty Bar, guests sampled the new Infallible Paints collection and left messages on the adjacent mirror about "why they are magic." Meanwhile, AT&T offered a spot to recharge cell phones throughout the evening, and sponsor Lincoln displayed one of its vehicles.
Awards sponsor Cadillac hosted its annual Oscar celebration on February 23 at Chateau Marmont, drawing a crowd of celebrities including Naomi Watts, Zoe Saldana, Chrissy Metz, and more. Event Eleven handled production and design, keeping it understated to allow the iconic venue to take center stage. Lighting firm Felix Lighting and audiovisual rental company On Stage also lent their services to the elegant party, and DJ Michelle Pesce spun for the crowd.
V.I.P attendees were escorted to the venue in Cadillac’s CT6 prestige sedans, which also were used to chauffeur guests to the Oscars ceremony and other weekend events. The luxury car brand, an Oscars sponsor for the fourth consecutive year, debuted four new ad spots during the telecast.
Typically held the day before the Oscars, the Independent Film Spirt Awards honor indie filmmakers. This year's ceremony, held February 25 in a tent on the beach in Santa Monica, was hosted by Nick Kroll and John Mulaney. Top honors went to Moonlight, The Witch, Casey Affleck (pictured), and Isabelle Huppert. John Calkins handled production design for the awards, which aired live on on IFC.
Environmental nonprofit Global Green held its 14th annual pre-Oscar awards and concert at Tao Hollywood on February 22, honoring Standing Rock Sioux Tribal Council chairman David Archambault II as well as other environmental leaders. The awards were the first event inside the new Tao location, which is scheduled to open this spring.
JJLA handled design, production, and management for the event, which took on an Asia-inspired theme to celebrate the venue, with red and gold accents and plenty of greenery and succulents. The event was, of course, eco-friendly, with LED light fixtures, no plastic, and zero food waste; scraps were composted and leftover food was donated.
Atmosphere Productions handled audiovisual production, while Town & Country provided rentals and Seed Floral Couture handled flowers. The evening featured performances by DJ Asha, Cody Simpson, Estelle, and Taylor Dayne.
Women in Film, a professional organization focused on recognizing and promoting the visions of female creators, held its 10th annual pre-Oscar cocktail party on February 24. Hosted by actress Brie Larson and the organization's president, producer Cathy Schulman, the night honored the 46 women who were nominated for an Oscar this year. Attendees included Meryl Streep, Viola Davis, Emma Stone, and Ava DuVernay.
Designed and produced by Event Eleven, the party took over Nightingale Plaza in West Hollywood. Sbe Catering provided passed hors d'oeuvres—which included seared rare filet mignon with horseradish cream, arugula, and baguette (pictured)—as well as plated dinners and a variety of desserts.
The third annual Toast to the Arts, an intimate dinner hosted by rapper and actor Common, was held on February 24 at Ysabel restaurant in West Hollywood. The evening honored filmmakers Ava DuVernay, Barry Jenkins, Raoul Peck, and Ezra Edelman.
As guests arrived at the restaurant, they were greeted by a custom floral wall designed by Massah David, a partner at MVD Inc. The wall was built by Step and Repeat L.A.
Inside the venue, understated florals by Tic-Tock Couture Florals created an elegant vibe.
The National Hispanic Media Coalition (N.H.M.C.) hosted its 20th annual Impact Awards Gala at the Beverly Wilshire on February 24. The black-tie event, which celebrates positive portrayals of Latinos in media, honored Karla Souza, Jaime Camil, Netflix series One Day at a Time, and other Latino actors, filmmakers, and shows.
“Though the Oscars this year once again fail to recognize the tremendous Latino talent in entertainment today, N.H.M.C.’s Impact Awards Gala seeks to give these creatives the accolades they deserve and excite a new generation of young people,” said Alex Nogales, president and C.E.O. of the National Hispanic Media Coalition, in a press release.
Legendary sitcom creator Norman Lear presented at the event, which featured entertainment by the Louie Cruz Beltran Latin Jazz Quartet, flowers by Julian Designs, and a photo booth by Celebrity Red Carpets. Many of the event’s vendors were Latino- or minority-owned companies.
Event sponsors included the Walt Disney Company, Univision Communications, and Comcast NBCUniversal.
The Oscar Wilde Awards, which celebrate Irish talent in Hollywood, were held on February 23 at J.J. Abrams’ Bad Robot studio in Santa Monica. Ruth Negga—who grew up in Ireland—was honored alongside Zachary Quinto, Martin Short (pictured), and others, while Abrams served as the evening’s emcee. The awards were produced by the O'Neill Group, and Senovva handled the audiovisual production.
Portobello Junction created wine-bottle centerpieces (pictured) for the dinner tables, while Kensington Caterers served Irish classics such as beer-battered fish 'n’ chips, mini mugs of lamb stew, mini Irish whiskey coffee shots, and, of course, Guinness.
Vanity Fair's Campaign Hollywood, now in its 18th year, benefits a different charity each night in a week’s worth of events leading up to the Oscars, while also highlighting films and stars from this year's awards season. First up, the magazine worked with L’Oréal Paris for the Young Hollywood party (pictured), toasting the industry's up-and-coming stars at Delilah restaurant on February 21. Hosted by actress Dakota Johnson and Vanity Fair’s executive west coast editor Krista Smith, the evening benefited the Roar Foundation Shambala Preserve and featured poker tables, a balloon-filled photo booth, and cocktails. Vanity Fair held three more parties throughout the week, teaming up with Barneys, Lancôme, Dom Pérignon, and car company Genesis to raise money for the A.C.L.U., St. Jude Children's Research Hospital, and more.
Mercedes-Benz held its fifth annual viewing party with Icon Mann—an online destination for black men—on February 26 at the Four Seasons in Beverly Hills. The evening, which was designed and produced by Sterling Social, offered comfortable seating and big screen TVs, passed hors d’oeuvres, a photo booth, and a makeup station. It drew celebrities such as Tracee Ellis Ross, NeNe Leakes, and Lorraine Toussaint.
The premiere for Netflix's new comedy series Girlboss took place April 17 at Arclight Cinemas Hollywood. The event, produced and designed by Sterling Social, featured a on-theme vintage clothing store rack, along with neon signage of the title and phrases and illustrations inspired by the show.
