With hundreds, or even thousands, of people in attendance at most conferences, it becomes an ideal opportunity to attempt to set a Guinness World Record title. The attempt creates buzz even if it fails. At the National Federation of the Blind’s 2015 conference in Orlando, 2,480 attendees participated in a successful Guinness World Record title attempt for the largest umbrella mosaic. The open umbrellas created the image of the organization’s logo and tagline, “Live the life you want.” The stunt was part of the association’s 75th anniversary celebration.
Photo: Courtesy of National Federation of the Blind
For its 20th birthday, Old Navy held a “selfiebration” in Times Square in October 2014, complete with a “balloon billboard.” Covered with 1,000 custom balloons, the 15-foot billboard was created by Deeplocal, which referred to the creation as a “selfie machine.” The marketing agency’s software grabbed images from Twitter that had the “sefliebration” hashtag and rasterized the photos to display them on the billboard via inflated balloons.
Photo: Deeplocal
