PoolDecember 7, 2016Balloon Express constructed a floating, multicolored display for the Wildfox pool party in the Boulan South Beach pool during Mercedes-Benz Fashion Week Swim in July 2014.Photo: George MartinezLatest in HomeBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Experiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativitySportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearRelated StoriesHomeNightlifeHomeNightlifeHomeCorporate Special EventHomeCorporate Special Event