Rather than the traditional bowl of splash-prone red sauce, New York’s Elegant Affairs offered a neater take on spaghetti and meatballs, using mess-free form topped with a micro meatball and marinara and sprinkled with parmesan.
The eighth annual VidCon took place June 22 to 24 at the Anaheim Convention Center in Anaheim, California. At YouTube’s partner reception, which took place June 22 at the Hyatt Regency, a beer bar was modeled after retro gas stations, with gas pumps serving as beer taps. Food and beverage was provided by the hotel’s in-house catering team, and the event was designed by MAS Event & Design.
A third photo op involved a swing set that was designed to look like the Brooklyn Bridge.
Spotify hosted a summer block party for its 750 employees on June 8. Held at the Knockdown Center in Queens, New York, the event featured basketball courts, a disco ball, a roller rink, a 1977 Cadillac Coupe DeVille photo booth, and a performance by T-Pain. An interactive graffiti wall allowed guest to spray paint their own designs. The event was planned and produced by Tinsel & Twine.
Comic-Con International, which was held from July 20 to 23 in San Diego, is known for over-the-top stunts and interactive fan experiences. Comedy Central series Broad City got in on the action for the first time this year with a life-size coloring book activation. Illustrations designed by Broad City artist Mike Perry covered the walls and furniture.
The brand had a cheerful activation that let guests pose inside a prop wine bottle that was surrounded with bubbles.
One aspect of Jane Says included a daily vote, which let guests weigh in on questions by placing a colored ball in a bin that corresponded to their answer. On Saturday, for instance, festivalgoers could respond to the question of "Who Did You Vote For in Last Year's Presidential Election" by placing a ball in bins labeled with "Hillary Clinton," "Didn't Vote," et cetera.
Chef Hong Thaimee of Thaimee, which has locations at the McCarren Hotel & Pool in Williamsburg, Brooklyn, and in the East Village, became an Instagram sensation recently thanks to her “magic noodles.” The gluten-free, tea-soaked glass noodles start out blue at the table, but with a squeeze of lime turn a soft purple hue.
