#3 Trade Show, Convention & Conference
Formerly known as Electronic Entertainment Expo, the show at the Los Angeles Convention Center now goes simply by the abbreviation E3. The Entertainment Software Association announced that last year’s event drew more than 70,000 participants, including 50,300 video-game professionals, analysts, journalists, and fans. The global video-game event displayed more than 1,600 products from more than 250 exhibitors. Next: June 13-15, 2017
On February 6, the Boston Ballet hosted its annual gala at the Castle at Park Plaza. The benefit's French theme was inspired by the upcoming production of Gaîté Parisienne, and dancers performed scenes from the show in a red-carpeted aisle that ran down the center of the dining area. The gala was designed by Altieri Events.Â
The inaugural Rosé Day L.A. was held on June 9 at Saddlerock Ranch in Malibu, California. Headlined by Moët & Chandon, the Instagram-friendly daylong picnic was designed and produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret.
Iron Chef Marc Forgione selected gourmet food trucks for the day, and DJs including Zen Freeman and Caroline D’Amore entertained the crowd from a booth constructed of on-theme pink crates.
An eye-catching press wall spelled out CoverGirl's name in flowers.
Antioxidant infusion beverage brand Bai partnered with Relevant to produce the the lounge, which offered drinks and cocktails, a phone-charging station, and a photo station featuring a LightBright wall created with Bai bottles. Bai also had a custom Snapchat geofilter for the festival.
Fujifilm celebrated the launch of its new camera with an immersive event on May 17 to 18 at Bathhouse Studios in New York. Produced by ATD Productions by KayneLIVE, the event showcased the camera's capabilities with a variety of photo ops including a colorful sideways room.Â
